Are you an Amazon seller looking to join the Fulfillment by Amazon (FBA) program? If so, it’s important to understand the labeling and barcode requirements for FBA to ensure your products are properly identified and efficiently processed. Accurate labeling is crucial for FBA, as it helps Amazon track and manage your inventory, and ensures your products are delivered to customers on time.

In this article, we’ll guide you through the FBA labeling and barcode requirements, including the different types of labels and barcodes used in FBA, and the definition and function of UPC and EAN barcodes. We’ll also cover troubleshooting common labeling issues, such as dealing with cases where labels fall off during transit or storage, and provide tips for compliance with international FBA labeling and barcode regulations.

By understanding these requirements and best practices, you can streamline your FBA operations and maximize your selling potential on Amazon.

Overview of the FBA Program and its Benefits

Amazon FBA, or Fulfillment by Amazon, is a program that helps online sellers store and ship their products to customers. The program mainly involves the use of FNSKU (Fulfillment Network Stock Keeping Unit) barcodes, which help Amazon track and manage your inventory.

The FBA program offers a lot of benefits, including access to Amazon Prime customers. These customers are more likely to buy products that are eligible for Prime shipping. FBA also offers a hassle-free returns process, where Amazon takes care of the return and refund process on behalf of the seller. This means sellers can focus on growing their business and not worry about handling returns.

FBA Labeling and Barcode Requirements

Why accurate labeling is crucial?

Accurate labeling is crucial for FBA sellers as incorrect labels can result in up to 60% of products being rejected by Amazon.

Every product sent to Amazon must have a unique identifier in the form of a barcode. Amazon labeling and barcode requirements are strict and must be followed to avoid any delays or rejections. The barcode should be in the correct format, and the label should be easy to scan.

Amazon provides a unique barcode for each product, which must be attached to the product before it’s shipped to an Amazon warehouse. The barcode ensures that the correct product is identified and tracked throughout the fulfillment process.

It’s essential to ensure that the barcode is accurate and properly placed on the product. Inaccurate labeling can result in delays in processing and delivery, which can lead to negative customer feedback and reduced sales.

Different Types of Labels and Barcodes Used in FBA

When it comes to selling on Amazon, knowing the different types of labels and barcodes used in FBA can make all the difference in ensuring a smooth and successful fulfillment process.

Here are the most common types of labels and barcodes used in Amazon labeling:

  1. FNSKU

This is the unique identifier Amazon assigns to each product. It’s used to track the product throughout the fulfillment process and ensure it’s delivered to the correct customer.

  1. UPC

This is a universal product code that’s used to identify products in retail stores. Amazon requires a UPC code if you want to sell your product on other marketplaces outside of Amazon.

  1. ASIN

This is Amazon’s unique identifier for each product in its catalog. It’s used to create listings and helps customers easily find your product.

  1. Shipping label

This is the label used to identify the shipping carrier, shipping address, and tracking number for each package. It’s important to ensure the shipping label is accurate to avoid any delays or lost packages during the fulfillment process.

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Importance of UPC and EAN barcodes

Definition and Function of UPC and EAN Barcodes

With UPC and EAN barcodes, sellers can easily identify their products in retail stores and streamline the sales process. UPC (Universal Product Code) barcodes are mainly used in North America, while EAN (European Article Number) barcodes are used in Europe, Asia, and Australia.

Both barcodes have the same purpose, which is to identify a product and simplify the checkout process. If you’re running an Amazon FBA business, labeling your products with either UPC or EAN barcodes is a requirement. Amazon requires all products to have a unique identifier, and UPC and EAN barcodes are the most commonly used.

By using these barcodes, not only will your products be easily identified, but it will also improve the efficiency of your FBA business. Customers will be able to easily find your products and checkout without any complications.

How the UPC and EAN Barcodes Facilitate Product Identification?

By utilizing UPC and EAN barcodes, you can easily identify your products and make it simple for customers to purchase them at checkout. These barcodes are integral to Amazon labeling, and they play a vital role in the overall success of your FBA business.

With the help of these barcodes, your products can be easily tracked and managed throughout the entire fulfillment process. UPC and EAN barcodes work by encoding a unique combination of numbers that are specific to your product. This allows for easy and accurate identification of your product, making it easier for your customers to find and purchase what they’re looking for.

By incorporating these barcodes into your product labeling, you can streamline your inventory management and ensure that your products are always in stock and ready to be shipped to your customers.

Why sellers should ensure their products have UPC or EAN barcodes?

If you’re planning on selling on Amazon, having a UPC or EAN barcode is a requirement for labeling your products. This is because Amazon uses these codes to identify products in their system and to track them during shipping. Without a barcode, your product may not be accepted for sale or may be difficult to track during the shipping process.

Having a barcode also helps make your product more competitive in the marketplace. Customers are more likely to purchase products that have clear and accurate labeling. With a barcode, your product will be easily identifiable and searchable, making it more likely to appear in relevant search results. This can increase the visibility of your product and lead to more sales.

How to Obtain UPC and EAN Barcodes?

Purchasing Barcodes From a Legitimate Provider

To obtain UPC and EAN barcodes for your products, you can purchase them from a legitimate provider such as Nationwide Barcode.

Imagine being a small business owner who has finally found the perfect product to sell on Amazon, but not having a barcode to label it and losing out on potential sales. By purchasing a barcode from a trusted provider, you can ensure that your product is properly labeled and ready to sell.

When purchasing barcodes, it’s important to ensure that they are legitimate and unique. Amazon requires that each product has a unique barcode to avoid confusion in their packaging and labeling process. By purchasing barcodes from a legitimate provider, you can guarantee that your product is properly identified and that it will not be confused with another product.

This can save you time and money in the long run, as you won’t have to deal with returns or complaints about mislabeled products.

Registering Barcodes with GS1 (Global Standards 1)

GS1 is a global organization that provides unique identification numbers for products and services. By registering your barcodes with GS1, you can ensure that your products are recognized and accepted by retailers worldwide.

The registration process with GS1 may seem daunting, but it’s a necessary step for any serious business owner. You’ll need to provide detailed information about your company and its products, and pay a fee for membership and barcode registration.

However, the benefits of having registered barcodes are numerous. They include better traceability, improved inventory management, and increased customer trust.

Avoiding Counterfeit or Duplicate Barcodes

You don’t want to risk your business reputation by using counterfeit or duplicate UPC and EAN codes, so it’s important to take the necessary steps to ensure the authenticity of your barcodes.

Here are some tips to help you avoid using fake barcodes:

  • Purchase your barcodes directly from GS1, the global standard organization that manages the UPC and EAN barcode systems. This will ensure that your barcodes are unique and authentic.
  • Check the GS1 database to make sure that the barcode you want to use hasn’t already been assigned to another product. This will help you avoid using duplicate barcodes.
  • Avoid purchasing barcodes from third-party websites or brokers, as these may be counterfeit or recycled from other products.

By taking these precautions, you can rest assured that your products will be properly labeled and ready for sale on Amazon or other e-commerce platforms.

Don’t risk your business reputation by using fake barcodes – take the necessary steps to ensure the authenticity of your barcodes.

FNSKU Labels and Their Significance

Now that you know how to obtain UPC and EAN barcodes, it’s time to understand the importance of FNSKU labels for your FBA products.

FNSKU stands for Fulfillment Network Stock Keeping Unit, and these labels are unique to each of your products in Amazon’s fulfillment network.

The purpose of FNSKU labels is to ensure that Amazon’s fulfillment centers can accurately identify and track your products. This is important because it helps prevent errors in shipping and inventory management.

FNSKU labels are required for all products that you plan to sell through FBA, and without them, your products will not be recognized by Amazon’s system.

Additionally, using FNSKU labels helps protect your products from being commingled with other sellers’ products, which can lead to confusion or mistakes in fulfillment.

How the FNSKU labels help with tracking and inventory management?

Using FNSKU labels is like putting a GPS tracker on your products. This allows Amazon’s fulfillment centers to accurately track and manage your inventory. These labels are unique to each product and are scanned every time a customer purchases it. This allows Amazon to update their inventory levels in real-time.

This means that you can always have an accurate record of your inventory levels and avoid overselling. Overselling can result in negative customer reviews and even account suspension. In addition, FNSKU labels also help with tracking your products throughout the fulfillment process.

You can easily track your products from the moment they arrive at the fulfillment center to the moment they are shipped out to the customer. This allows you to stay on top of your inventory and ensure that your products are being handled properly.

Applying FNSKU Labels Correctly to Ensure Successful FBA

Correctly applying FNSKU labels can make or break your FBA experience. Here are some tips to ensure success:

  • Be careful when printing labels; make sure barcodes are clear and readable.
  • Apply labels to flat, clean surfaces; avoid textured or curved surfaces.
  • Any labeling errors can cause delays in inventory processing, leading to missed sales and unhappy customers.
  • Taking time to label correctly can save time and money in the long run.

It’s also important to ensure FNSKU codes match the product you’re selling. Double-checking prevents costly mistakes and ensures smooth fulfillment. Follow these steps for a successful FBA experience.

Labeling Requirements and Best Practices

Placement and Visibility of Labels on Products

Make sure your product labels are easily visible and placed in a strategic location on your item, so they can be quickly scanned and tracked throughout the fulfillment process.

The placement of the labels is essential, as they help the fulfillment center easily identify and sort your product. FBA requires you to place the label on the outside of the product packaging, in a location that can be easily seen and scanned.

Ensure the label isn’t covered by anything, such as clear plastic wrap, and avoid placing it near any seams or folds, as it may get damaged during shipping.

In addition to placement, make sure the label is of high quality and can withstand harsh shipping conditions. It’s also essential to ensure that the barcode isn’t damaged in any way.

If the barcode is smudged, torn, or damaged in any way, it may not be scannable, which could lead to delays or even rejection of the product.

Therefore, it’s important to choose a high-quality label material and printing method that can withstand harsh conditions and ensure that the barcode is always scannable.

By following these labeling requirements and best practices, you can ensure that your product is labeled correctly, and it can be quickly tracked and fulfilled by Amazon’s FBA service.

Labeling Requirements for Different Types of Products

To ensure your products are compliant with FBA requirements, you’ll need to know the specific labeling requirements for the type of product you’re selling. Different types of products have different labeling requirements.

For example, if you’re selling products that require expiration dates, you’ll need to include the expiration date on the label. If you’re selling products that are hazardous or potentially dangerous, you’ll need to include a warning label. If you’re selling products that are meant for children, you’ll need to include a label that indicates the appropriate age range.

It’s important to understand the labeling requirements for your products because failure to comply can result in your products being rejected or removed from the FBA program. You could also face fines or legal consequences.

Make sure to research the specific labeling requirements for your products and ensure that your labels are accurate and visible. By doing so, you can avoid any potential issues and ensure that your products are compliant with FBA requirements.

Tips for Avoiding Labeling Errors and Complications

Don’t let labeling errors cost you time and money – be sure to double-check your product labels before sending them to Amazon

One of the most common labeling errors is using the wrong type of label. Make sure you use the correct label for the product type and packaging.

For example, if you’re labeling a product that’s sold in a polybag, make sure you use a polybag label. Using the wrong label can lead to complications and delays in the labeling process.

Another way to avoid labeling errors is to ensure that all required information is included on the label. This includes the product name, brand, and manufacturer information, as well as any required warnings or disclaimers. Failure to include this information can result in Amazon rejecting your product and delaying your shipments.

By taking the time to double-check your labels for accuracy and completeness, you can avoid costly labeling errors and ensure that your products are ready for sale on Amazon.

Amazon’s Labeling Service

Amazon’s labeling service takes the hassle out of labeling your products by allowing you to ship them directly to Amazon’s fulfillment centers for labeling. This service is especially useful for sellers who don’t have the resources to label their products themselves or for those who want to save time and effort.

With Amazon’s labeling service, you can be assured that your products will be labeled accurately and in compliance with Amazon’s requirements. To use the service, simply create a shipment in your seller account and choose the ‘Label Products’ option. Then, select the products you want to label and confirm your shipment.

Amazon will then label your products for you and you can track the status of your shipment in your seller account. This service not only saves you time but also reduces the risk of labeling errors and complications, ensuring that your products are ready to be sold on Amazon.

Pros and Cons

Using the labeling service has its benefits and drawbacks, so it’s important to weigh the pros and cons before making a decision.

One of the main advantages of using Amazon’s labeling service is that it saves time and effort. Instead of having to print and apply your own labels, Amazon takes care of the entire process for you. This can be particularly beneficial if you’re selling a large number of items or if you’re short on time.

Additionally, using the service ensures that your products are labeled correctly, which can help prevent mistakes and delays in the shipping process.

On the other hand, there are also some potential downsides to using Amazon’s labeling service. One of these is the additional cost. While the service itself is free, Amazon charges a fee for each label that they apply to your products. This can add up quickly, especially if you’re selling a large number of items.

Additionally, using the service means that you have less control over the labeling process. If you have specific labeling requirements or if you prefer to use your own labels, then using Amazon’s service may not be the best option for you.

How to Properly Prepare Products for Amazon’s Labeling Service

To properly prepare your products for the labeling service, you’ll need to make sure they are clean and free of any existing labels or barcodes. This means removing any old stickers or tags that may be on the product packaging.

You should also make sure that the product is free of any dust or debris that could interfere with the barcode scanning process.

Additionally, you’ll need to make sure that the product is properly packaged and ready for shipment. This includes ensuring that the product is securely packaged and that all necessary information such as the product name, weight, and dimensions are clearly labeled.

Troubleshooting Common Labeling Issues

Labels Cannot Be Applied Directly to Products

If you’re having trouble applying labels directly to your products, don’t worry – there are solutions for this common issue.

One option is to use bubble wrap or poly bags to create a flat surface for the label to adhere to. Simply place the label on the bubble wrap or poly bag, and then attach the wrap or bag to the product using adhesive tape or shrink wrap. This method can work especially well for irregularly shaped items that have difficult surfaces for labeling.

Another solution is to use a label holder or pocket. This is a plastic sleeve that can hold a label and be attached to a product with adhesive or ties. Label holders are a good option for products that are frequently moved or handled, as they can help protect the label from damage or wear. Additionally, label holders can be easily removed and replaced if needed, which can be helpful for items that require frequent relabeling.

Unreadable or Damaged Labels

Are you frustrated with illegible or damaged labels on your products? Don’t let this issue hold you back – there are effective strategies that can help you resolve this problem quickly and easily.

When dealing with unreadable or damaged labels, try the following strategies:

  • Use a barcode scanner: Sometimes the human eye can’t read a label, but a barcode scanner can still pick up the information. Invest in a good quality scanner and use it to read the damaged or smudged label.
  • Reprint the label: If the label is completely unreadable, reprinting it is the most obvious solution. However, make sure to print it on a high-quality printer and use a strong adhesive to ensure it stays in place.
  • Use a label protector: If the label is prone to damage, using a label protector can help prevent it from getting scratched or smudged. This is especially useful for products that are frequently handled or shipped.
  • Use a secondary label: If the primary label is unreadable, consider adding a secondary label with the same information. This ensures that the product is still identifiable even if the primary label is damaged or missing.

By following these strategies, you can ensure that your products are always properly labeled and ready for sale. Don’t let illegible or damaged labels hold you back – take action and find a solution that works for you.

Dealing with Cases Where Labels Fall Off During Transit or Storage

Labels falling off during transit or storage can cause chaos and confusion. It’s a common issue that can happen due to poor adhesive quality, rough handling during shipping, or exposure to extreme temperatures. When this happens, it’s important to act quickly and take steps to remedy the situation.

One solution is to use a secondary labeling system, such as a backup label or a packing slip. This way, even if the primary label falls off, there is still a way to identify the product. Additionally, using high-quality adhesive labels and packing materials can help prevent labels from falling off in the first place.

Labeling Requirements for International FBA

Now that you know how to troubleshoot common labeling issues, let’s talk about the labeling requirements for international FBA. When shipping internationally, there are additional considerations to keep in mind to ensure that your products meet the labeling requirements of the destination country.

Additional Considerations for International Shipments

Firstly, it’s important to research and understand the labeling regulations of the country you’re shipping to. Some countries may require specific information to be included on the label, such as product weight or country of origin.

Additionally, some countries may have specific labeling requirements for certain products, such as food or cosmetics. It’s important to stay up-to-date on these regulations to avoid any potential issues or delays in customs.

Secondly, you’ll want to make sure that your labels are translated into the appropriate language for the destination country. This not only ensures that your products meet local labeling requirements but also helps to avoid any confusion or misunderstandings for customers who may not speak your product’s original language.

Understanding Country-specific Barcode and Labeling Regulations

As you dive deeper into international FBA, you’ll find that navigating country-specific barcode and labeling regulations can feel like trying to read a foreign language without a translator.

Each country has its own set of rules and requirements when it comes to labeling and barcodes, and failure to comply can result in significant delays, fines, and even the rejection of your shipment.

To avoid running into issues, it’s important to do your research and understand the labeling and barcode regulations for each country you plan to sell in. Some countries require specific barcodes such as UPC or EAN, while others may have their own unique barcode systems.

Additionally, some countries may require specific information to be included on the label, such as the product’s country of origin or safety warnings.

Compliance Tips for Smooth International FBA Operations

To ensure your international FBA operations run smoothly, it’s crucial to follow these compliance tips for labeling requirements.

First, make sure to research and understand the labeling regulations for each country you plan to sell in. This includes knowing which barcodes are required, where they should be placed on the product and packaging, and what information needs to be included in the label.

Next, invest in high-quality labeling equipment and ensure that your labeling process is accurate and consistent. This will not only help you avoid costly mistakes and delays but also improve the overall customer experience.

And finally, regularly review and update your labeling procedures to ensure compliance with any new regulations or changes in requirements.


Following the labeling and barcode requirements can avoid costly mistakes and delays in your FBA operations.

And don’t forget the international market! With the right knowledge of country-specific regulations and compliance tips, you can expand your business globally.

With your attention to detail and commitment to accurate labeling, you’re sure to be a successful FBA seller. So go, label with confidence, and conquer the world of FBA!

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