Launch and Scale on Amazon UK & Europe Without Guessing

Yes. You do not need a European entity to sell on Amazon's European marketplaces. You will need VAT registration in the relevant countries, an EORI number for customs, and a compliant fulfilment setup. Many US brands operate profitably across Europe from their existing US company structure.

In most cases yes. Non-established sellers storing goods in the UK or an EU country generally need to register for VAT in that country from the first sale, without the domestic threshold that local businesses receive. Requirements vary by country and change over time, so we map your specific obligations and coordinate with your tax advisor before launch.

An EORI number is an identifier used for customs when importing goods into the UK or EU. You need one to clear your inventory through customs. Post-Brexit, the UK and EU operate separate EORI systems, so selling in both typically means holding both.

Most US brands start with the UK because there is no translation cost and the operational learning curve is gentler. Germany is the larger opportunity but demands genuine German keyword research and stricter compliance. We assess your category in both before recommending an entry point, since competitive density varies enormously by product type.

Translation is the most common and most costly mistake in European expansion. Shoppers in Germany, France, Italy, and Spain search using terms that direct translation does not produce, and German in particular relies on compound search terms with no English equivalent. We research search behaviour natively in each marketplace and build the listing around what people actually type.

With EFN your stock sits in one country and Amazon ships it across Europe, which keeps VAT registrations to a minimum but means higher per-unit fees and slower delivery. With PAN-EU Amazon distributes inventory across multiple countries, lowering fees and improving delivery speed, but requiring VAT registration in every country holding your stock. The right choice depends on your volume and margins.

Realistically three to four months from decision to first sale, with VAT registration usually the longest lead time. Market validation, listing localization, and campaign builds run in parallel while registrations process, so the timeline is driven by paperwork rather than marketing work.

Yes. We build and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns per marketplace, with local keyword sets and negative lists. European campaigns need separate structures from US accounts because search behaviour, CPCs, and competitive dynamics differ by country.

Extended Producer Responsibility makes sellers accountable for the packaging, electrical, or battery waste their products generate. Countries including Germany and France require registration and a valid registration number before you can list affected products. Applicability depends on your product and packaging, which we assess during the compliance mapping stage.

We cover market validation, compliance mapping, fulfilment structuring, listing localization, creative, and advertising. We coordinate with your tax advisor on the registrations themselves rather than filing them, so you get one team owning the commercial side of the expansion.