Amazon’s advertising platform keeps evolving, and few understand its direction better than Howard Thai, known as “The Professor of Amazon.” With years of experience helping sellers scale through data-driven strategies, he sees 2026 as a turning point for how brands...
TikTok and Amazon dominate digital advertising in 2025, but they serve very different goals. TikTok drives awareness and engagement through short-form video, while Amazon focuses on direct sales and measurable conversions. For pure return on investment (ROI), Amazon...
Signalytics faced a common challenge, high Total Advertising Cost of Sales (TACoS) eating into profit margins. Despite strong sales, ad spending continued to climb without delivering proportional returns. The team needed a clear, data-driven strategy to bring costs...
Scaling ad campaigns often feels uncertain, especially when balancing growth with cost efficiency. The 6R Framework offers a clear structure to evaluate, refine, and expand advertising strategies without wasting budget. It helps teams identify what to retain, rebuild,...
Scaling your Amazon ads can feel challenging when you want to grow sales but keep costs steady. You need to find balance—expanding reach while maintaining efficiency. The key is learning how to increase visibility and conversions without raising your Advertising Cost...
You spend time and money choosing the right keywords, but some of them quietly stop performing. They look fine in your reports, yet they no longer bring traffic or conversions. A dead keyword is one that no longer drives meaningful results but still eats into your...
