Most Amazon sellers spend thousands of dollars each month on advertising, but they don’t realize they’re throwing money away. Research shows that sellers waste 30-50% of their ad spend without knowing it because they target irrelevant keywords, keep losing...
Amazon sellers face constant decisions about how much to bid on their pay-per-click advertising campaigns. The bidding strategy determines when ads appear, where they show up, and how much sellers pay for each click. Research shows that managing bid strategies...
Amazon advertising campaigns help businesses reach millions of shoppers directly on the world’s largest online marketplace. These campaigns use Amazon’s built-in tools to show products to customers who are already looking to buy something. Amazon...
Amazon’s ad world changes fast. One buzzword you’ve probably heard is Amazon DSP. If you’re a seller looking to scale, understanding DSP—and how an Amazon DSP agency works can be a real game-changer. This guide breaks down DSP in plain English, shows you why it’s...
Amazon sellers face a sea of data when running advertising campaigns, but only a handful of metrics truly matter for campaign success. The six essential Amazon PPC metrics, ACoS, TACoS, conversion rate, impressions, click-through rate, and cost per click, provide...
Amazon sellers lose thousands of dollars every month on poorly managed PPC campaigns. High advertising costs and wasted ad spend can quickly eat into your profits if you don’t regularly check your campaign performance. Conducting a thorough Amazon PPC audit...
