Pay-per-click advertising is a great way to drive traffic to your website, but it can also have a downside. If not used carefully, PPC can cannibalize your organic traffic, resulting in higher costs and lower sales. To avoid this, it’s important to understand...
With over 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms. For businesses, this presents a unique opportunity to reach a large and engaged audience. However, marketing on TikTok is not without its challenges....
If you’re like most Amazon sellers, you’re always looking for new ways to drive traffic to your listings. And while paid ads are a great way to get your products in front of potential customers, there are a number of other things you can do to bring...
With all the information that’s out there about how to run a successful Amazon PPC campaign, it can be difficult knowing what really works. In this episode, we have Destaney Wishon, Co-Founder and CEO of BetterAMS, expert on Amazon Ads, to talk about the best...
Amazon is always evolving. What tools and processes that worked last year may not work this year, and what works today may not work tomorrow. That’s why it’s important to stay on top of the latest trends and best practices. In this episode, Kevin King, an...
Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don’t have them in...
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