TikTok and Amazon dominate digital advertising in 2025, but they serve very different goals. TikTok drives awareness and engagement through short-form video, while Amazon focuses on direct sales and measurable conversions. For pure return on investment (ROI), Amazon...
A small e-commerce brand turned a modest $6,000 ad spend into $45,000 in gross merchandise value (GMV) on TikTok Shop. The campaign proved that with the right creative direction, audience targeting, and product positioning, even limited budgets can drive strong...
TikTok has become one of the most powerful platforms for businesses to reach their target audience through creative video content and targeted advertising. With over a billion active users worldwide, the platform offers unique opportunities for brands to connect with...
TikTok has exploded into a marketing juggernaut, giving brands a shot at reaching millions with the right creative spark and smart targeting. But honestly, most businesses hit a wall trying to figure out what actually works on TikTok. The right TikTok marketing agency...
If you sell on TikTok Shop, you’ve likely noticed a big shift in how ads work. TikTok now requires GMV Max campaigns for all sellers, replacing older manual ad formats. GMV Max is TikTok’s automated advertising system that optimizes your campaigns to drive the highest...
Meet Jordan, a 33-year-old mom from Kent who ditched her 9–5 job after discovering TikTok Shop. She started with almost zero social media experience, but she quickly found her groove by simply reviewing household and family products with warm, honest, and engaging...
