If you sell on TikTok Shop, you’ve likely noticed a big shift in how ads work. TikTok now requires GMV Max campaigns for all sellers, replacing older manual ad formats. GMV Max is TikTok’s automated advertising system that optimizes your campaigns to drive the highest...
Meet Jordan, a 33-year-old mom from Kent who ditched her 9–5 job after discovering TikTok Shop. She started with almost zero social media experience, but she quickly found her groove by simply reviewing household and family products with warm, honest, and engaging...
Fake TikTok Shop domains have become a widespread threat, with thousands of fraudulent websites designed to mimic the legitimate platform. These fake sites trick users into entering personal information and login credentials, leading to data theft and financial...
TikTok Ads give brands an effective way to boost engagement by reaching users with interactive video content and creative formats. With millions of active users scrolling every day, TikTok provides a unique chance for companies to connect with people using tools like...
In 2025, a significant number of brands approximately 70% are not achieving success with TikTok advertising. This trend stems from a combination of strategic missteps, creative misalignments, and a lack of understanding of the platform’s unique ecosystem. Below...
By the end of 2025, TikTok is expected to make $33 billion in advertising revenue. Its rise in popularity, especially among younger audiences, has helped it capture a bigger share of global digital ad spending. However, its future is uncertain due to ongoing...
