Welcome to this episode of the Signal Code Unlocked podcast, where we explore the world of e-commerce and Amazon selling. In today’s episode, we have a special guest, Brandon Young, who shares his experience organizing a successful e-commerce event and the challenges he faced along the way. We also delve into the different tools available for Amazon sellers, discussing their various features, functionalities, and user interfaces. Our conversation highlights the critical role of data analysis and management, the benefits of AI-powered tools in improving advertising performance, and the importance of innovative approaches and guidance in scaling an Amazon business. Join us for an insightful and informative discussion on all things e-commerce.
Topics Covered in This Episode
- About Brandon Young
- Creating an e-commerce event – challenges and process
- Organizing a two-day event on Amazon product development
- Comparison of different Amazon seller tools – Helium 10, Cobalt, Jungle Scout
- AI-powered tools for Amazon sellers – AB testing and PPC tools
- Question & Answer
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Podcast Transcription
[00:00:00] Do you want your products seen by more buyers on Amazon, Etsy, and other marketplaces? Do you want to get more traffic, make more sales, and scale your brand? Welcome to the Cigna Lit Podcast. Signal code unlocked where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen, converting and profiting fast with your host, former top 50 seller on all of Amazon.
The [00:00:30] Professor Howard Tie. This is the SIGNiX Podcast, signal code unlocked. Hi guys. Welcome to Signal Code Unlocked. We’re here with Brandon Young and I want to see how’s Brandon. So recently he’s had like some kind of a big huge event. So I kind of wanna get some feedback from Brandon on that side.
Howard Baldwin, great to see you guys man. Thanks for having me. The dynamic duo, , great to have you. [00:01:00] So can you, uh, tell us, I’ve created events myself usually like masterminds 50 plus a little bit, so I wanted to see how long and how hard did it take for you to create your, your cap e-comm? Yeah, we started probably seven or eight months out and started, we hired an event manager.
She started to put together some of the pieces, but it was a little slow going with getting a lot of the costs nailed down. Signing contracts with the venue. We, we, [00:01:30] you know, there’s just so many moving parts to a large event because we originally wanted to make sure that we had at least two tracks. The thesis for the event was just that.
we understand that most people go to events to network, that the people speaking at them don’t add a lot of value. You know that. So like you put together events with high level, you know, masterminding with networking. And so the idea for us was to do like high level work shopping with, with masterminding and just be a little bit different than the [00:02:00] other, other types of events that are already out there and doing what they do.
So, I mean, Prosper’s a great show. There’s already that innovate’s a great show. There’s already that, right? So I didn’t wanna make another show like that. I wanted to make sure people are, it’s interactive and we also have that networking element. And so with the thesis that we knew smaller sellers need something different than larger sellers need, and we know what the challenges of scaling a a team in business management and going to 50 million [00:02:30] look.
uh, we wanted to make sure that we catered to that audience, that we taught business management practices, growing a team, interviewing, hiring, training, giving clear cla path of progression for employees, just really how to scale on one side and on the other side just have tactical, Amazon tactical really being taught and.
That was the thesis of it. We didn’t know if we could get 200 people there or you know, 500 people there. The inner circle [00:03:00] being a thousand members, but half of our audience being international. And then, you know, given, given that, you know, for masterclass, we get hundreds of people. So we, we just went out and, you know, got an event manager, started putting all the pieces together and I didn’t know what I didn’t know and I was relying on an.
And like time went by, I wasn’t getting the answers I wanted. We ended up having to move on from that event manager. We found someone else to come in that is much, you know, more on top of things [00:03:30] and, and, and was able to really pull it together. So that’s one of the reasons we didn’t announce it until 11 weeks out.
And that was one of the challenges, like we didn’t give a lot of people the opportunity to travel from international flights had already gotten pretty expensive. And, uh, we were, we were very lucky. We had a lot of last minute signups. We ended up hitting almost 250 people, which was kind of the minimum number that I wanted to hit to make sure the event went off without us losing too much money.
you know, I, I, I was, uh, looking [00:04:00] at your event and it was like pretty crazy. I was really sad that I couldn’t be there. I was like, dang it, it would’ve been cool if I was at the event I saw these fire fireplaces and like, not just one, like a lot of them, it’s like, you know, it goes with the theme, right?
Can’t, can’t be con right. So it’s, I see a lot of things that you put into it and that. That was on, that was flying, capturing those videos, those are cool too. My, my last event was for the ma for the Myer Mastermind, at least our [00:04:30] society. We had it on the castle in Paris. So we, I saw the castle shots man, and that looked epic.
It looked pretty ridiculous. I saw people dressed up in tuxedos and, and really, really living up the royal theme of it. It looked. So we, we had like, like a DJ too as well in there inside the castle. You know, this castle was like, I don’t remember born. Do you remember what it was like the 1600 or 15 hundreds?
You remember? Yeah. But it was good. Yeah, it’s old. Old. My wife [00:05:00] did the whole like history tour thing, so she would know, but. Hundreds of years old. Big, big castle. Yeah. So, uh, one of the kings used it as a hunting lodge and it was actually owned by the royal family. So it’s not, it’s pretty crazy knowing all that history.
And in there there’s two castles actually. So then we were living in one of the castle and we, the other castle, we were actually holding the mastermind. So this, that’s, so we get the experience both cast. [00:05:30] Yeah. That’s amazing. Yeah, I think that, you know, we really wanted to go with the theme. My, my designer from my team is off the charts.
She’s, she was able to really design everything and bring the branding together for the event. We really wanted to do as many things on theme as possible. So campfire, networking, s’mores, uh, the food, the events, the fun stuff like the, the pins that you could earn by doing different tasks, by learning different things by completing.
You know, [00:06:00] exercises playing different games, like all these pins look like Boy Scout badges and that you could pin on yourself and then, and then you could win prizes for having a certain number of pins. And so we, we really went all in on the theme and I think it really pulled together really well. , uh, you know, that’s why I heard about the, those pins and stuff.
I was thinking the, the amount of thought into it to create the experience. It’s more of an experience, like you said, right? Sometimes not about what you do there, who’s [00:06:30] speaking? Cuz like, if you think about it, like it’s an emotional bond with a particular event, like Prosper. You know, I, I don’t actually don’t go to the.
To the people where, where they speak. And I just kind of go into the ex, the halls and just kind of mingle with people and talk with the friends and stuff like that. And then of course your parties and after party of other people’s parties, . So that’s where, that’s why we we go, right? Not because of the events sometimes, but for yours of course.
It’s like [00:07:00] higher level and everyone wants to go to like learn something that they don’t know, you know, things that they don’t. . Yeah, so the other unique part about it is that we did a lot of breakout sessions, so it wasn’t just like learning, learning, learning from stage. And not just interactive from stage.
What I did is I had 180 people in, in my room, for example, and we had 18 tables, and so each person had a different table number and across like eight different breakout sessions, and so. , [00:07:30] we tried not to match people together more than once, but it’s, you know, it was kind of hard. So a couple people did get matched more than once, but for the most part, you would sit around with up to nine different people each time and then you would, you would be actually doing the exercise that you just learned.
For one of the examples, they were doing a brief design brief for what they would tell a designer to improve the images and some content, for example. And so we were actually teaching how to do that, and then they [00:08:00] would break out and do it as a group. And the team that created the best brief actually won a prize.
The all 10 people at the table won gift cards or one prizes. And so for each breakout, we also, you know, because we know how competitive entrepreneurs are as. So this gives you an opportunity to, to not just learn, but to do while you’re there. And then we found that a lot of the larger sellers and a lot of the larger companies brought employees because they wanted them to, to get the actionable, you know, workshopping, but.[00:08:30]
What ended up happening is that a lot of this became like a team building exercise too. So a lot of them during the parties were really loosening up, getting to know each other for the first time. This is the first time many of them met each other off of Zoom, even though they’ve been working in the same company for years.
So, and, and as a matter of fact, a lot of my team coming together for the first time, I had team members from South America, from Central America, from Romania, from from Australia, from Toronto, from you know, New York. Everyone coming together for the first. [00:09:00] did. Did you pair like a, if a company brought in multiple people, did you pair ’em together or were they working as a team or it was all ran?
No, it was all random. So they could have been together at one table or not, but we didn’t purposely like break up or put together team members. We wanted everyone to get their own experience out of it. Yeah. Next, next year, we’ve already decided we’re gonna do a third track. So day two was all like marketing launches and P P C, and so we’ve [00:09:30] already decided that we want to do a beginner track, which is gonna be mostly focused on getting started the business of, of Amazon product development.
And, you know, the, the finances of it. , product validation, keyword research, sourcing, logistics, things like that. That’ll be two days of that on one side. And then on the other side, we’re gonna pretty much just do two days of launches and marketing, and it’ll be two intense days of digging into spreadsheets and, and understanding ppp C at a [00:10:00] high level.
Different types of campaigns, ad placements, you know, being purposeful with, with your ad spend. Pushing keyword ranks, growth, things like that. And then on the other side, we’ll still do the business management training. I think that the feedback there was was good. They want more breakouts on the business management side and some people, and, and one of the feedback that we got from there was the first day Jennifer, who’s leading that side, my wife, she’s, she hands them like this worksheets like all, gimme your numbers that you guys did last year and then what your [00:10:30] goal for this year.
This is stuff that like a lot of people were like, man, I wish I had prepared this in advance cuz like, I wanna look up some things. I want to really give this some deeper thought. , and you know, she’s given them a half hour, 45 minutes to do it. But this is something that might take a couple hours. So in advance, next year we’re gonna give homework.
We’re gonna have people come prepared to bring some of these annual planning, quarterly planning supplements and worksheets to the session so that they can be reviewed as groups discussed as groups, and people can get aligned on [00:11:00] what levers they’re pulling and how they’re gonna pull. So we’re actually doing like maybe four different kind of events.
One of ’em is like, one of ’em is like a course that we’re gonna come out with maybe at the end of Nove February, I’m sorry, February 29th or something like that. 28th. I’m sorry, there’s no 29th. But, and then there’s, we’re gonna have a, like a workshop right in March of 29 to 30 one-on-one. So it’s gonna be, we’re [00:11:30] gonna have people come in from, it’s gonna be small, like 50 people or something like how we usually do it.
So we’re gonna come in and then before they come in, we’re gonna do their audit of their ASINs or their account. And then we go in and then we’re gonna deep dive by the time. They’re, we will have like most of the, the things that the audit’s done and all the suggestions and stuff like that. That’s great.
So, so then we’re trying to help bring out the, the best, trying to get them to really grow as well. So we, we have like this, so it’s gonna be like a, [00:12:00] it’s called the Professor’s MBA one-on-one workshop. So they’re gonna come to you into our office, and then they’re gonna see what we’re we do with our teams and stuff.
So that’s gonna be something like soon to see, since it’s a first time doing it one-on-one like this. So it’s, I’m interested to see how it comes out. So we’re still planning it and everything, but, uh, but what’s ama, what’s amazing about that is that, you know, , it, it’s, it’s the innovation of what you’re doing, right?
Like you see that there’s a need for stuff like this that people do. [00:12:30] They’re hungry for it. They need extra guidance. They want more help. They want more specialized help. They want more specific and measurable help. And so it’s guys like you out there and, and like we’re trying to provide to, to the sellers.
So to really help them scale. There’s enough of that content that’s just so generic that’s, you know, these, this is what’s kind of working. Go, good luck. Go figure it out. That’s not enough anymore, right? Like, you know, , I was making jokes about it with a buddy. We, you know, [00:13:00] innovate’s probably one of the better events out there because of the high level sellers that are actually speaking, right?
Like most of the MDs guys, a lot of other guys, but, You know, and, and, and don’t get me wrong, I’m not saying this in the wrong way, but one guy was up there for like 45 minutes telling his story about how he’s, you know, sold over a hundred million dollars on Amazon. And it was like, well, can you give us some specifics as to how you did that or your backstory?
And it’s like, well, I was poor, but then I learned yoga. and I was like, what? What is this? Like how, what is this? Like how are we even gonna use this? [00:13:30] You know, this isn’t, this isn’t like I did A, B, C, D, right? Like I read this book, I started doing these things. I started enacting these, these specific immeasurable practices or these leading actions.
It was, no, I put it out in the universe and now I’m Rich . I was there too. So I think that was the supplement supplement. . Yeah. Yeah. Okay. And we all, we all know like how supplement most supplement sellers are successful. It’s probably not by being t o s compliant. So it was probably Yoga plus Black Hat , [00:14:00] and now I’m Rich.
Yeah. I also, yeah. Uh, let me, we also have like three o two other things that, okay. So the one-on-one workshop is actually part of the Lease Out Society, but we’re actually having the Real Mastermind, the ess e es s 2023 in September. So I believe it’s September 5th to sixth. Right? Blonde. Don’t quote me on that.
We talked about this last night. Um, That should be like, I don’t know if they’re [00:14:30] doing Celebr scale again this year. Last year selling scale was like the weekend week of my birthday, the 22nd of September. Are they, did they announce their dates again? No. I’ve been trying to, that that’s why I was asking a lot of friends like, or in on our Facebook saying, Hey, you guys know any other events that’s coming up?
You know, so I know that we’re not like kind of. Like kinda like, yeah. At the same time and stuff, which that would suck. So, yeah, so, and then that’s something that I kind of we’re gonna stick to January for sure. I think January, [00:15:00] Orlando kicking off the year, the whole theme is like annual planning, training, you know, really like launching your year because a lot of people are so busy with Q4 that you’ve got your heads.
Working in the weeds, and then everyone decompresses, the team takes time off that by the time you come back, like you’re kind of really ready to, to start working. So the goal is, I, I made people work for eight long hours. I mean maybe seven, six and a half with breaks and, and lunches and stuff. But we had [00:15:30] people working hard every day and it was really intense.
But that’s why we let loose and we do the networking and stuff after. You know, I, I, I want people to go there to work, right? Like, that’s the whole purpose. Yeah, that’s true. I, I think that’s a great idea to have it, to have everyone come to your event in January. So, you know, the end of the year, beginning of the year, like you said, like, wow, everyone’s all pumped to learn to do something, to grow and pass their, their last year’s level.
Yeah, it’s, uh, hopefully they [00:16:00] stick to it. Right. I’m actually late. I got food poisoning last week and this week, and I, I was supposed to send out the slides, so my team is putting those out today, so everyone’s gonna be a little upset because it’s already like 10 days after the event and the slides still aren’t out, but we’re providing the slides for everyone.
What’s your event in September? Gonna be in the end of September. I think it’s beginning of September and we’re trying to most likely do it in La Mo. It’s kind of hard. I’ve been thinking it’s kind of hard to, to beat [00:16:30] the castle event . So like, everyone’s like, how you gonna do, how you gonna up one up this time?
Oh, shoot. I have to, I have a lot of pressure in that, so I’m like, uh, I’ll go back to my hometown. Right. So LA and see what we can do over there. You gotta rent the mansion of a movie star or something. I don’t know. I guess so. To, to impress someone. . Oh, have a, have the Mastermind on top of the Hollywood sign or something.
Yeah. On actually on top of it. . Yeah. Yeah. So there’s another [00:17:00] kind of question that I wanted to ask you. Like I heard about the, you know, on during your event, I think you announced it, where from Helium 10, you are moving to. To Jungle Scout. Right. Are you, are you doing it both or are you just still, are you still doing it both or are you just really moving over to their api?
Yeah, so when we built Data Dive, it was really just an interpretation of data in a way that works with our methodology. So it was, it was down, like the [00:17:30] user has a Helium 10 account. We would pull the data from their Helium 10 account and. Spit it out in the way with our algorithms and, and with our relevancy and, and, and with our master keyword list.
And then that, that data then we could use for our listing builder and for the p c tools that we have. And so we wanted to work with Helium 10 for a long time. We were trying to work out a deal with them, with maybe a smaller type of account we could partner with doing some content [00:18:00] together. We’d been work partners with them a long time.
I’m one of their largest affiliates. , but it just wasn’t in their, in their path to do that or like what they were looking to do at the time. And so we, in order for us to grow, we kind of needed to go independent and we’ve, you know, so we, we looked at options for either scraping our own data. We looked at maybe 10 other companies that provided data sources.
because we wanted to really unhinge and not require our users to have another software, right? So [00:18:30] if they want to have Helium 10 for whatever tools they have that we’re never gonna build, that’s great. . If they want to have any other software, that’s great, but we want people to be able to use data dive independent of any other software.
So that was kind of our, our goal. And so for the last couple months, we had been working on a relationship with Jungle Scout, who’s been in the industry forever, right? Like they’re, they were, they were the first one to really start scraping Amazon and provide this type of data. And over the last two years, Greg took on a huge investment, small exit, and a huge investment into [00:19:00] the company.
And he’s, he’s the original. and they’ve spent over a million dollars. I, I know that the investment is in the millions on their data. And when we benchmarked that data against the, the, the search query performance and the brand registry data that you get, like we, we actually found that it was the most accurate data of all the sources that we had, that we had audited.
And so we decided to enter into a partnership with them. So now when you use data, , [00:19:30] the data that you’re getting is powered by, by Jungle Scout. So is this actually a API for, I guess they call Orange, or is it API for Cobalt side? Yeah, it’s the cobalt side. So the, the orange product. It is interesting, I think the orange product was slightly different data when we audited the two.
And the cobalt data was, was, was their whole, their wholesale API side, which I think is where they’ve made the [00:20:00] majority of their investment. But I think that they’re, they’re kind of bringing everything together at some point, or the data’s gonna be uniform. And from my understanding, I, I can’t speak to that.
Yeah, it’s, it’s, it’s more on the wholesale side that we’re, that we’re taking the data and then able to display it. And then this now allows us to continue with the development of the PPP C tools that we’re building, and we’re gonna have rules-based ppp c we’re gonna have dashboards, business reporting, and, and all of that in the works over the next, uh, next few months.[00:20:30]
Yeah, I, I’ve been in the Cobalt for like years. I, I’ve been looking at also Jungle Scout is, cobalt is displaying the data compared to Helium Ten’s. Market Analysis 360, is it called Upon? Yeah, it’s the Helium ten three sixty, right? Helium 10, market 360 or Market Analysis 360. And I feel like, I think, I think both right.
One has api, I think, I believe there’s limitations to helium ten’s. [00:21:00] Yeah, it wasn’t as developed as it needed to be for us to, to work with it, unfortunately. Yeah, for for sure. Like, I, I, you know, they, they have the, what was that? Which part was it? Cobos API for getting the data, right. Yeah. So they don’t really, it’s kind of, yeah, and it’s not all of it too.
It’s not like how you see it with the bulk. Side, but, uh, you can kinda do it, but I, I, so we were comparing, okay, the Jungle Scouts, three Jungle scouts, cobalt with helium ten’s market, pl market and [00:21:30] Analysis 360. And we saw there was some kind of differences. Boy, maybe you want to see what, what you saw in, in it.
I believe that, you know, just using, just using the data, the dashboards, we felt that Helium Ten’s dashboard was actually a little more intuitive to use as, yeah, like user friendly, wise, ui, ux. Yeah. Yeah. But [00:22:00] there is some things that he 10 was missing that Cobalt did. . Yeah, we found the same. We’re gonna do our own uiux obviously.
This is just the bulk data, and then we, we allow our users to input and then we do the calls and then we display it in our own way. We’re doing dynamic dashboards that are gonna be basically, uh, customized towards the role of the person in the company. So we’re really thinking large organization and enterprise for, for what we’re doing.
We understand. As a [00:22:30] solopreneur, starting the business off, like you’re, they’re still an org chart and you’re sitting in all those seats, so you kind of need that 360 view. But once you start to grow, you’re gonna have people you start planting into those seats for in your company. And those people need to have a specific view and they need to be looking at specific things.
So that’s why we built out that, that organization management, the team management and the project management tools into data dive as well. And so the, the, the, the dashboard that we’re gonna give you is gonna be fully customizable and. Well, you [00:23:00] know, I, I see a lack in, in these tools maybe because they’re, I’m not sure how much like.
high level sellers are, are in there creating it. But I can see that, uh, your, your side, we were, where you’re a seller and on our side we kind of know like exactly what people need more. And a lot of tools have these things I call like just noise, right? So you could just, some tools we want, we want, we want to build it as well to [00:23:30] make sure that’s less noisy and to the.
Um, yeah, so, so for the, for Helium 10, they did a really good job on their u uiux and, and they had like a survey. They surveyed a bunch of people to, to like kinda go through it and see if they were, what, what parts are improvement and stuff. But for Jungle Scout, I think it’s just kind of harder to use than, than it, but don’t get me wrong.
Yeah, I know. So I know, I know from speaking to them that they’ve made [00:24:00] a couple large investments into some new roles. For their, their product development. And this is like a new newer thing. The first was like the last, like I said, year and a half they’ve been investing in the data and now they’re investing in the product side themselves as well.
So it’s really interesting cuz the mindset from them is that, you know, we can achieve more, like we’re going in a specific direction, we’re gonna have some overlap with them, but we can still market each other and we can still, like, there’s gonna be users that want. There’s gonna be users that want [00:24:30] just us for just them.
And so like we’re more than happy to continue to help them on the product dev side and they’re more than happy to con help, happy to help us continue to grow in the direction that we’re going. So it’s just an abundance mentality versus like wanting to be everyone to everything and everyone is a competitor that, you know, some of the tools have.
So I think for my, my side, Jugo Scout is kinda has more functionality or more reporting than Human 10. I would say 80% [00:25:00] of the things that Jugo Scout Cobalt has the Marketplace. 360 has it and a very easier to to understand it. Yeah. Once they clean it up, I think it’s gonna be a good. Yeah. We’ll, we’ll, we’ll see how that looks like.
I’m, I’m really interested. Well, we’re, we’re hoping to serve, serve that need also though, because we’re, we’re adding keyword tracking, we’re adding, we’re adding the, we know the functionality that’s gonna be what users need the most of. Right. It’s like tracking your keywords, seeing profitability, understanding performance reporting.
[00:25:30] Those are the next steps for us. And then, and then it’s. Then we’re gonna start allowing people to pull more and more levers with automations and with rules for the PPC so that you can, you can get granular, a as granular as you want, not just from an ASIN level, but also from even a root keyword level and at a keyword level,
So what I’m hearing is, you know, we have orange, we have cobalt blue, and then I think, am I hearing a seller [00:26:00] systems yellow? I guess it kind of goes on together, right? It’s, it’s more of a data dive, whatever, whatever that, that color would be. Right? Data dive blue. Data dive blue born. Do you, I think you have some other questions that you wanted to, to ask, actually.
Did, did you ever, is there anything else you want to ask? No, the, I think we, we covered it. I, I did have a question regarding like some of the new reports. So one of the things that I, I hear. [00:26:30] a lot is, you know, use search query performance reports, use this, use that. But no one really explains exactly. How to granulate the data.
The, we’ve, we’ve pulled some stuff together. Like we, we can analyze your brand performance using the search query performance. I’m just wondering how your, like seller, seller systems, like the people in the circle, if you got, what are you guys using the search [00:27:00] query performance for? So, I mean, when you’re looking at the fringes of, of S Q D, like.
you’re really getting some really powerful insights because we always find that the powers and the long tail keywords, so there are limitations though, so brand purchases, the, the data doesn’t go as far back as you’d like it to go, if I remember correctly. Right. It’s pretty recent. So like if you download your data right now, I think you can only go back a few months.
Mm-hmm. . [00:27:30] Um, and then you can only do one. Per brand, right? Like you have to combine them or mash them together if you wanna do more than that. But we, we, we really have some really unique ways that we think we’re going to, we’re gonna be able to display that data, but not only display the data, but give actionable recommendations to the users from that data.
Um, As Amazon continues to give us more and more, we’re really [00:28:00] excited about the direction we’re going. I can’t really speak too much to it. A lot of it is in dev now, and, but I’m excited. I think that the, the, the passing of that law in Europe, or like the ruling in Europe, which really stated that. , Amazon brand managers on the one piece side can’t use data that isn’t available to everyone.
I think that’s gonna have a trickling effect into more sellers getting more data. And so as we like, whether it’s Cobalt or wherever [00:28:30] else you’re getting your data, helium 10 or whatever, if you’re supplementing it with Amazon and then you’re mashing it together in a way that really. , it’s gonna just continuously make it more accurate, more actionable and better and better.
But we’re, we’re definitely looking at brand registry data, S Q D and stuff like that. So how about this new AI stuff that’s coming out? You know, what do you see that, uh, Amazon side for Amazon sellers? I see you guys just released something on [00:29:00] that. Oh yeah, we did. It’s like the one Congratulations. Three version now.
Thank you. Thank you. Yeah. Uh, we we’re just still in up fine tuning it, making it like better and better, but it is, it is something that we’re working o on to improve as well as, I mean, it, it’s pretty, it’s pretty good. It’s, it’s getting better and better each time. Yeah. Iteration we have, so we just want to.
People like try it out. What do they think? You know? And that it’s great with the data dive, right? Since you have the keywords, you just plug it in. We have it [00:29:30] up to five keywords now that you could plug in and more details structure wise. And you can have your specs in there too. And then it’ll output it so it’s not gonna be garbage where it’s like, doesn’t know what kind of product info, what kind of product it is.
And then it’s just gonna spit out like random stuff from the internet. No, I think that there’s an opportunity there to really do something. I think Zan grew, just announced that they, that they’re doing something with AI data as well. Like they, they announced it and then you announced it like within a day of each other, and then [00:30:00] we were experimenting with it.
We, we had a beta version of an AI listing builder in our listing builder a few months ago where you could click a button and it would try to pull the data, like the keywords, and then write. The first version, I just wanted it to populate keywords into the right field. So tidal bullets description based on priority, but also maximizing ranking juice.
And so now with, with the mo most recent view, I announced that can’t be com I, I probably didn’t get out because no one was recording, but I [00:30:30] announced that can’t be com, that the goal is within the next quarter to release a full AI builder within our listing builder, which. basically hit the button and maximize ranking juice and then, and then go from there, like, just as a starting point.
That’s pretty cool. W we, right now for the AI side, we have like, I’m not sure if you know there, there is that listing builder or the listing optimization tool that we have. And also the second one is I heat mapping that we have. And I saw you post some things on that. I haven’t looked at it. [00:31:00] Oh, that’s pretty cool.
And then we have the AB testing, instant AB testing, uh, for tube image. . So what’s your audience that you’re pulling from, or, or how are you doing that? Maybe Pauling can kind of talk about that part. It’s actually, so it stems from, uh, heat mapping. So heat mapping. There’s a, there’s a couple studies from m I t how they track what they call saliency and it’s just like mimicking what [00:31:30] people will.
in terms of what captures their attention. So from he mapping the ai, it’s, it’s all AI based, capturing what is likely to draw people’s attention. We’ll do ab testings using ai. Also to compare two different images or two different creatives to determine which one’s the best one. There’s also a test called like a cognitive [00:32:00] recognition.
So it’s basically what, what you remember after the images are gone. So if, if a customer is like shopping around, , which image is actually sticks in their mind when they think about the product. So it’s, it’s really cool stuff. That’s awesome. How many case studies have you guys been able to put together with like seeing a lift and conversion and stuff?
Like from, from the AB testing on the cognitive side? . Well, [00:32:30] we would like to have more people to test ourselves. It’s everything. The listeners on this need to get on that reach, , that, that sounds like it could be super powerful. Like you just, you basically let AI tell you which image you should do use, and then, and then it’s very easy to test once you flip an image.
Like you can see a lift on your, your, your, you know, cvr. Yeah. . I mean, like, if you think about it, I’m not saying any other tools, but let’s just say Amazon’s [00:33:00] AB testing, it’ll take about like, what, eight weeks, 10 weeks to get some kind of results. One, yeah. That one’s pretty slow. Like the, the one that that Amazon does is, is pretty slow.
The there are audience, the based ones out there. It, it, it depends on like who the audience is and what, how you can filter and, and do those demos. , you know, obviously, like, I think, I think that if you’re coming up with something new in that space, where you win on Amazon is by [00:33:30] having better content, right?
And, and I think that any, any new tool that anyone can get access to, if there’s even a half a percent lift is worth the investment in immediately. So we’re working on a, a couple other things. I believe there was something, let me see. Hold on. Well, let, let, let me go back. There’s this, we have also a PPP C tool, right?
The AI PPP C tool that we have. So that’s something that I’ve been working on a long time. If you notice our, our whole concept was about thought ai, [00:34:00] right? Because our, our whole, we’ve been doing this for a long time, where we’ve been investing in. For a while. So this is not like the first time where, oh, hey, we’re doing AI because of the fad or something.
I think it was like since 2019 when we started the company, we, we just, it’s always been ai.ai. So you can kind of see where we’re, how far are we now? And you know, honestly, like what Mo what we’re working on is, is where we get enough data coming into our. [00:34:30] Enough data points where we can see what Amazon’s AI is requesting, what kind of traffic source, what kinda be that we need in order for us to be able to give the Amazon the correct signal.
To so that, so that then we can be able to rank. So that’s where we’re, we’re heading towards. If, if anyone knows out, that’s really powerful. You know, every, yeah, Amazon. Amazon always changes. And so if we change. with [00:35:00] them, then that’s the best. So we don’t even have to think about strategies, let the AI do it their job.
So it’s about Amazon AI against our AI kind of thing, you know? So it’s like a fight seeing, you know, just like right now. Well, you want them to be harm harmonious, right? You want them to be right. Well, you know, Amazon doesn’t always wants to make kids, so that’s not easy to. they really want, right? So, but of course we, we want to play, we wanted to play with the Amazon as well.
I guess the hardest part for the AI side is just the massive amounts of [00:35:30] data required, right? Like our, our goal ultimately with, with, with our PPP C is gonna be, you know, com complete ml and, and, and, you know, automation, right? But in order to really do that, you need tens of thousands, if not hundreds of thousands of you.
Of, of accounts with, you know, running, each of them running hundreds and hundreds of campaigns and, and constantly being able to see every action and reaction across, you know, [00:36:00] hundreds of thousands of data points. And, and so the amount of data you actually need so that the machine can really stop being dumb is, is quite a bit.
And that’s the challenge when you have a startup like ours, you know, with even with 2000 users, you know, and our goal is to, you. Almost 10 x that in the next 18 to 24 months. I think that that we still might not have enough users to really have our machine be smart enough to really let loose, you know?
Yeah. Juan, is there anything you wanna say? [00:36:30] I think the hard part is like later on, if we have a, Google’s doing this right now, whether they’re detecting what is AI written content, So they like dran, like blogs or they find out like, because I think it’s sent from, I, I could be wrong, but Jasper was really kind of the first one to do it and everyone started using it.
Google detects it. [00:37:00] I, the problem is when Amazon starts detecting listings, Written by AI and I, I, I truly believe this is the future. Right now, if you’ve ever used or if you’ve played with Open AI’s Chat, g p t, you know how easy it is to just write content When Amazon tries to figure out, Hey, how do we detect whether listings are written by air?
Or maybe they don. Yeah, [00:37:30] that’s a possibility, right? Like they just want as, as long as it’s benefiting the user experience, they probably won’t care. Right? Yeah. , I’m not sure about that because Amazon wants to get indexed onto Google. So when Google is saying, Hey, no ai, well, it’s not saying no ai, it has to be like authentic, like to a point where it’s like 40% passes their check.
So the, so there is like software out there and e API as well to clean and wash these listings from it being detecting as ai. So if, if you, if you or [00:38:00] me write something, most likely the, the, the AI detector. , we will still give you like a 30 or 40% thinking that you’re a machine that wrote it, but it’s not the best, but it’s gonna be more, better and better.
But then also there is other counter. Measure where these apps that will actually paraphrase or rewrite your article or your, uh, I mean your listings and make it more, more non-ai. So yeah. The danger of that though is that you’re gonna end up having it change [00:38:30] keywords and keyword phrases that you need to have an exact form when they start mixing up.
Like the way that the, the order of the words now you’re getting less credit for. Wow. Yeah. That’s what we’re working on right now. So we’re, we’re working on making sure that it’s not detectable, being a, as an ai, because that’s the future. This is gonna happen. And yeah, it might be that even just using our data set because it’s so accurate and writing your own listing no matter what, just because you have the keywords in the right spot.
they might [00:39:00] think it’s ai, right? Like you’re saying, instead of 30, it might be 70, just because it’s like how did they know to put those exact keywords in the title? Those exact keywords in the bullets. Those exact keywords in the backend. Right? Yeah. We’ll see. So on anything else on your side? That’s it from my, my side.
Is there anything you want to say, Brandon, before we close off? I’m looking forward to a great 2023 guys. I know that we’re gonna see each other in many different cities throughout the year. This [00:39:30] year you travel more than anyone else I know, and it happens that most of the time when I arrive in a city, you’re, you happen to be there.
So I’m, I’m excited to hang out. Because I’m a fan, right? I go wherever the golfing is. That’s what it is. No, I, I think no matter where there’s an event, a mastermind, any excuse to, to, to meet some other sellers, like, you’re, you’re really good about that, and you do a great job. So I’ll see you. I don’t know if you’re going to Mexico next month or Pro.
I, I’m, I’m sure I’m gonna see you in Prosper. I’ll be doing the top cough party [00:40:00] Monday night. I’ll get you a code to send out to your, to your people, and then, uh, I don’t know what’s happening in April. April, I think we’re gonna go to China. Are you, are you planning to go back to China this year? Exactly.
Actually, I’ve been asking around to see what events are out. There’s like a spot in between that I could go back to China. It’s from April, may. So April, may, I think is slower in, in the, in the event space. So that’s where I’m gonna go, at least for two months to go [00:40:30] back. And I have a team in China, I have a team in China and I want to see them.
And you. I’m hoping to go to Tokyo because I think Gary Wong is doing an event in Tokyo, beginning of April, and then there’s Canton. I I heard that. I heard that. I heard the, the Japan, but Jennifer needs to get a visa from mainland, so I think we need to go to va China mainland, go get her visa and then we can go to Tokyo.
But neither of us have you been to Japan and that we really wanna do that. That’s cherry blossom season. You never been to. . We’ve [00:41:00] never been, no, we haven’t been to Europe either. We were planning to go to both of those in 2020. Mm-hmm. Which obviously got cut short, so, we’ll, we’ll do Europe this year for sure.
So we gotta probably put our heads together as to what’s happening in Europe. There’s always some great masterminds and things going on there. A lot of great sellers. But we’re, we’re planning on hitting Europe. When is the seller sessions live? I know that Danny’s always doing something great. I, I’m not sure.
I thought it was May, June. May or May. I think it was May. , so maybe that’s in May. So [00:41:30] yeah, so it’s first half of the year guys. We, we’ve already named like six different things we want to do in eight different countries I think. So we’re, we’re, you know, we have to get, get, get on it, start booking flights, we’re gonna get all those American Airlines Miles.
Yeah, I’m gonna be speaking at the, the Mexico trip, so I’ll be there. Yeah. So I’ll see you in February at the Mexico trip. So I’ll see you in Mexico and then I’ll see you in Prosper in Vegas for sure. Okay, thank you very much for coming. Good to see you guys. Thank you guys. Thanks ladies. [00:42:00] Bye. Do you want your products seen by more buyers on Amazon, Etsy, and other marketplaces?
Do you want to get more traffic, make more sales, and scale your brand? Welcome to the CLI podcast. Signal code unlocked where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen, converting and profiting fast with your host, former top 50 seller on all of Amazon.[00:42:30]
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