Signalytics faced a common challenge, high Total Advertising Cost of Sales (TACoS) eating into profit margins. Despite strong sales, ad spending continued to climb without delivering proportional returns. The team needed a clear, data-driven strategy to bring costs under control while maintaining growth. By refining ad placement, optimizing bids, and aligning campaigns with organic performance, … Continue reading How Signalytics Reduced TACoS from 38% → 18% in 30 Days Through Data-Driven Optimization