Are you struggling to get your Amazon product listings noticed by potential customers? You’re not alone. Without proper optimization for search engines, your listings may be getting lost in the shuffle.
At Signalytics, we have a team of experts who specialize in maximizing the visibility of your listings on both Amazon and Google. We know the ins and outs of search algorithms and how to effectively communicate with search engine crawlers. We also understand the importance of using persuasive language that appeals to human readers.
But we don’t stop there. Our approach to SEO is unique because we prioritize the language of Amazon customers, which has been proven to increase keyword relevance on the platform. We also incorporate Google-optimized keywords to boost your ranking on Google search.
Don’t let your listings go unnoticed any longer. Let us help you increase your visibility and drive more sales with our SEO services.
Amazon Listing Optimization
The Amazon PDP (product detail page) is the most important real estate a seller has on the platform. The detail pages are where your brand lives or dies on Amazon. They are the window through which customers interact with your offers and, hopefully, choose to support your brand.
Because of how critical Amazon listings are, we recognize that detail page optimization is the foundation of every effective strategy on the marketplace.
Keywords play a significant role in the creation of an excellent Amazon listing because they encompass the words that shoppers will use to find the product, as well as the words that the algorithm will identify as likely to assist shoppers in their search.
As such, keyword research is critical to the process of optimization. Important things to note; if you are looking to optimize your listing for search and conversions, keyword research cannot be short-cut.
Detail Page Copy
Once the right keywords are identified, they can’t simply be stuffed into a listing. That may have worked in 2014, but shoppers are savvy now, and test after test reveals that they are not swayed by listings that don’t offer concise descriptions written for humans.
The evolution away from “writing for the algorithm” on Amazon has been slow and subtle, so many sellers are still unaware of it. But Amazon’s machine learning relevance engine has been training for years to identify the keywords and key phrases that lead customers to action.
Imagery is arguably the most important aspect of a product listing. Not only do humans process visual stimuli faster, but we consume more of it than anything else. That is why images and video are more effective at grabbing attention than text alone.
Imagery on Amazon serves an important function; to not only depict the product in a clear and attractive way, but also to convey useful information about the product that may be missed due to short attention spans.
There is no better way to grab attention, engage potential buyers, and persuade shoppers than with video content. This is simply because of how the human brain is wired. Because our brains are massive batteries requiring a great deal of energy to run, information processing shortcuts are made to conserve that energy. Video helps that process by putting together ideas for us, instead of our brains having to figure it out.
Enhanced Brand Content, referred to as A+ or A+ Premium, is the additional media content added to product descriptions to allow brands to tell their story.
Storytelling is one of the most effective tools for enticing shoppers to become customers and that is why Signalytics offers full-feature A+ content creation. We work to understand your brand and your target customer so we can craft compelling copy and stunning visuals that convert shoppers into buyers.
Signalytics has been at the forefront of leveraging Artificial Intelligence for business intelligence and data-driven optimization. Our Heatmap tool is another manifestation of this. By using trained machine learning algorithms, we can replicate human activity to near complete accuracy.
Based on data from websites, internal testing, and Amazon itself, our A.I. knows what elements of a listing will draw the human eye. Since we do not have access to actual heatmap data on Amazon’s platform, we can replicate it using this artificial intelligence.
A.I. Split Testing
Using the same technology and machine learning algorithms, our A.I. can also run simulated split tests. Rather than wait for the results of Amazon experiments, which typically last at least four weeks, you can get instantaneous results for split tests on your listing imagery.