Any seller on Amazon knows that listing optimization is key to success on the platform. Without a well-optimized listing, it can be difficult for customers to find your products, and even if they do find your listing, it may not be effective in converting them into customers. In this episode, we discover the key elements of SEO and copywriting for Amazon to ensure that your listing is optimized for maximum visibility and sales. Let’s tune in!

Topics Covered in This Episode

  • Objectives of Amazon listing optimization
  • Key areas of listing optimization
  • Competitor selection for analysis
  • Search term optimization
  • Amazon Search Query Performance
  • Optimizing your listing for the Amazon algorithm
  • Customer Reviews
  • Question and Answer

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Podcast Transcription

[00:00:00] Do you want your product seen by more buyers on Amazon, Etsy and other marketplaces? Do you want to get more traffic, make more sales and scale your brand? Welcome to the Signalytics podcast. Signal code unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen converting and profiting fast with your host former top 50 seller on all of Amazon, the [00:00:30] professor Howard Thai.

[00:00:32] This is the Signalytics podcast signal code unlocked. Hello and welcome everyone. Thank you for joining us today. And today we have Baldwin Thai with us. He has over 15 years of experience in the marketing. So welcome Baldwin. Thank you so much for joining, joining us today. Yeah. Hi, I’m glad to be here just a little bit [00:01:00] about myself.

[00:01:01] I’ve been selling. I first started selling on Amazon since 2007 and. I’ve just been in Amazon space this whole time. So I’ve seen and, and done a lot of things. and grown with Amazon and learned a lot. So my main expertise is probably marketing traffic and PPC, but today, I will be sharing [00:01:30] about listing optimization and SEO and copywriting.

[00:01:37] So let’s just dive into it. Yeah. Awesome. Excited too. So should I should just start? Yeah. Yeah, please. Okay. So listing optimization, this is probably the foundation of all Amazon and Amazon [00:02:00] listing. So I was on listing. So if you are not concentrating most of your efforts on listing optimization, you will most likely fail on Amazon.

[00:02:12] This is the most, if not the most important part in Amazon. There we go. Okay. What’s the objective of optimizing your listing or having SEO is to increase [00:02:30] discoverability or searchability of your product, and also to compel the viewers to buy your products for conversion. So first, if you understand a little bit of PPC, uh, discoverability and search is the SEO part.

[00:02:46] And this is where you want to get the click through rates, the copywriting, and to compel the viewers to buy the product is your conversion rate. So in order to be [00:03:00] discovered, you need the SEO in order to sell you need the copywriting and conversions and your images. One of the key areas of listing optimization.

[00:03:16] One of the key, the, the foundation of any listing is your keyword research. So you can use whatever tools that you have available. There’s a lot of tools [00:03:30] out there that does keyword research Signalytics has our own system called PFR. This is purchase frequency rank. Which I, if you are in the Amazon space and you know what search frequency rank is, how many times a product is searched on Amazon, but our keywords are actually pulled from what keywords are being purchased on Amazon instead of searched.[00:04:00] 

[00:04:00] You also have helium 10, most Amazon sellers know about helium 10, they have x-ray or not. X-ray reverse and lookup that you can pull data from. Amazon has a lot of tools also in their, um, in their dashboard. So you can use Amazon search query performance, or brand analytics, or other tools that Amazon offers.

[00:04:29] The [00:04:30] next part is the competitor analysis, Helium10 Cerebro, Brand analytics. You can look at other people’s backend search terms. These are things that you can do to help the, or analyze your competitors in what they’re doing. SEO copywriting of title, bullets and description. Again, people use Helium10, Scribble.

[00:04:53] It helps you write your copy, tells you what, what you can index or have your keywords, [00:05:00] the find your keywords and put them into Scribble to write your copy or bullet points, your description. I want to introduce you to Jasper. So it used to be called Jarvis. This is an AI tool. This is actually. Uh, we, we don’t sponsor them, but it’s just a cool tool that we want to introduce you to.

[00:05:23] If you’re not so strong in English or the language, or even writing copy, [00:05:30] you can put in a lot of your competitors products, their copy, their description, and Jarvis or Jasper will write the copy for you using. This is AI tool that a lot of people use that maybe they’re not so strong on how to write copy, but you can get around this without having to be know how to write copy EBC, enhanced brand content, a [00:06:00] plus content.

[00:06:01] You can put a lot of keywords in these pictures. A lot of the pictures are also Google indexed. So these are important. Your product images is a key thing to listing optimization, not so SEO or copywriting, but this will help conversion search term back in optimization, your searcher optimization, listing quality dashboard.

[00:06:29] [00:06:30] These are all on Amazon’s dashboard to let you know how well, you have optimized your listing customer reviews. There’s a vine program. Uh, you need to have competitive pricing in order to get that conversion, or even that first click through rate and inventory available availability. If you’re ever in Amazon, it’s almost.

[00:06:59] It [00:07:00] won’t kill your listing, but if you ever run out li run out inventory, we all know if you’ve been selling on Amazon long enough, this is really detrimental to your ranking, and it will take you some time to kind gain back your ranking when you have your inventory in stock. So the golden rule is don’t run out of inventory.

[00:07:21] Okay. So is your listing optimized for Amazon’s algorithm and an SEO optimized listing forms? A [00:07:30] basis of increasing conversion and helps the a nine algorithm to rank the, the products against the keywords. So what, what the, uh, algorithm looks at is basically. Keyword relevancy. There is keyword relevancy scores that Amazon scores your product to of how relevant your keywords are compared to other products, other competitors, [00:08:00] other ASINs.

[00:08:01] So it’s good to have association with other people, other competitors, top competitors. These will help you in your. Everything PBC, uh, SEO, organic ranking. How, how hard you need to pull push on traffic. This will, this is basically the foundation keyword relevancy. Next is your conversion rate. You climb up the ladder.

[00:08:28] You need conversion rate in [00:08:30] order to tell Amazon that these keywords are actually 100% relevant for. The keywords because people are buying it for that keyword and then sales velocity. This is to tell Amazon, Hey, this is super relevant for these keywords. So rank me higher on page one,

[00:08:53] keyword research and competitor analysis. So for competitor selection, for analysis, [00:09:00] we generally, this is. You need to do your research. You need to find what product looks like yours. What products are the highest rated, what products, even if they are not getting that many sales, it’s still good to look at them and get relevancy for those ASINs or those keywords that they’re, they’re getting relevancy.

[00:09:28] Excuse me. [00:09:30] So first choose your competitors. Select similar products. Similar designs. Choose, obviously choose the ones with the maximum sales and higher click or conversion rates. You can use Helium10 or you can use Brand analytics or Helium10. You can run. X-ray. On the front page of maybe the category or the BSR, the best seller rank page, you can just run [00:10:00] x-ray and just download all of those ASINs that are getting the top sales brand analytics.

[00:10:07] You can go into brand analytics and look at all of the top click share or conversion rate that is getting the most clicks or sales from those keywords. So here’s an example. This is x-ray, uh, just look at the amount of sales. So number [00:10:30] five, it’s getting 7,000 sales. I believe this is 30 days and you can.

[00:10:37] Click this and click all of these other ones that are getting high sales down the list, and that you can get your, your products or your ASINs to compare or to do your research. This is the brand analytics part. Uh, you can see that this person shows up a lot of the times for all the relevant [00:11:00] keywords or a majority of the keywords.

[00:11:02] So. You want to use them as a basis of how to create your listing, copy them, or see what they do and do your listing better than theirs. So the Amazon specialized tools. So there’s again, helium 10 helium to look at [00:11:30] your competitors, look at the relevance, keyword, relevancy, the search volume ranking, all of these things you can use Frankenstein.

[00:11:38] This is basically your it’ll, um, pull all the keywords that you gathered. you can filter them to single keywords instead of phrases, and then use those keywords, uh, without having to deal with repeated keywords. [00:12:00] Scribblers this will help you write your listing and I forgot to put Jarvis in here, but oh, well this is all healing thin, but Jarvis.

[00:12:10] Or, or Jasper will also help you write your listing. It’s really cool. You can just take, let’s say, take your top 50 competitors, put all of their bullet points into, or the top bullet points, the same type of bullet [00:12:30] points into Jarvis. And it’ll write your listing or your bullet point for you or your description or your.

[00:12:39] EBC or whatever it is that you want to do. I would suggest writing your own title since the title is the most important part of your listing. There’s also index checker to check whether or not your keywords are indexed with Helium10 and listing analyzer will help you. And [00:13:00] as your, your listing to see what score your listing has regards to the standard for human.

[00:13:07] So when you do your analysis on your keywords, you want to kind of break down. Um, well I redacted the keywords and from the keywords, because just sharing you what I look for. So if you have a bunch of keywords you want to. Sort ’em through search volume, your [00:13:30] competitors are, and we usually compare this with our own reports, our own PFR reports and the relevancy regarding each keywords to your listing.

[00:13:43] The relevancy is basically how many times a other competitor is on page one, two on these keyword. So here’s Frankenstein again, just a quick overview. You can put all your [00:14:00] keywords in here and then you can filter them out so that you only see the actual keywords, because even though you have like a hundred keywords phrases, there, there could only be a variation of.

[00:14:14] Very few keywords. It’s just it’s in whatever different order it is. So you wanna write, you wanna know your core keywords and write your copy or your title. According to these keywords, also using the most [00:14:30] search volume keywords as your headline or your title, your also helps you just create your title, create your bullet points.

[00:14:42] Create. Just whatever it is that you want to use for those keywords, the index checker will tell you whether or not your indexed for your, for the keyword. You can see that when you put in the keywords, [00:15:00] maybe in your back end, your traditionally indexed or whatever, wherever your index from, it’ll tell you, whoops,

[00:15:11] sorry about that. And. Your it’ll tell you even your storefront is this keyword indexed in your storefront.

[00:15:22] So once you created your listing, you can ask Helium10. Hey, is my listing [00:15:30] good? And you want a. Minimum of a 10 point, oh, obviously when you’re starting out, you may not get this because maybe your, your reviews is low or your BSR, maybe you’re starting out. So it’s, you want to shoot for the highest score of 10, but if you need to start getting reviews, then that’s something you should be working.

[00:15:59] But [00:16:00] there’s other things like the breakdown, how many images you have? Are you, your image is the correct size are the number of characters, correct. In each bullet point or title or everything else. So here’s an example of, of our dashboard for our PFR basically, uh, you can put in whatever ASINs, however many ASINs, and then you run the search.

[00:16:27] Get the keywords. And then it’ll [00:16:30] spit out all of the keywords related to the ASINs and the ones that are purchased more frequently after you’ve done everything. You wrote your, your title, you wrote your bullet points. You wrote everything you wanna see whether or not your listing is fully optimized. So Amazon will actually tell you in their dashboard and their search term optimization tool.

[00:16:57] Hey, you’re not really optimized. [00:17:00] Only 230, 2 of 249 bites are, these are very low value. Please redo this. So a lot of times sellers may ignore all of Amazon’s tools that they provide, but these tools are here. This is Amazon. Amazon’s actually directly telling you, Hey, optimize your listing or we’re, we’re gonna suppress it.

[00:17:24] So. Who are you gonna listen to Helium10 or Amazon? So I tend to [00:17:30] wanna listen to what Amazon’s telling us rather than other people. The dos and dont’s of search term optimization. So what we can do is add synonyms, hyper NIMS, and abbreviations for our products. We can also add common mispellings, uh, attribution of the product, demographics, the name of other popular region language.

[00:17:56] Like if you’re selling in the us Spanish [00:18:00] is a also. You can index for keywords for in Spanish and maybe in Europe, French, or the UK, French or other languages, you can add a maximum value of 250 characters in your backend search field. This, although not that many characters that your listing is full, like a lot of keywords you can put into your listing.

[00:18:27] So. A [00:18:30] lot of times, this is a rule don’t repeat keywords. This is a rule that was used a long time ago. And if you’re just coming into the Amazon space, you need to know the history of this before, when Amazon only had a maximum space for your keywords. There’s only so much space you can use. Sometimes you run outta space to optimize your keyword.

[00:18:58] So Amazon told you [00:19:00] don’t repeat keywords, don’t repeat keywords. Don’t waste your time repeating keywords, because you only have a finite number of spaces to put in keywords, but nowadays there’s so much space on Amazon’s listing page that you can put your keywords in. This rule still applies. Amazon does say they do index all your keywords.

[00:19:27] You don’t have to repeat ’em they’ll mix and match all the [00:19:30] different phrases or whatever it is. But I personally don’t really feel like that is a case we’ve tested it. And we’ve also done some experiments where repeating keywords actually does help. So. Try not to repeat the keywords, but if you’re actively trying to rank for products or rank for search terms, repeat them, repeat them in your title, your bullet points in your description, [00:20:00] don’t include brand names.

[00:20:01] So competitor brand names, this is against terms of service. Amazon will suppress your listing or the brand will say, Hey, they put their, our brand name in their listing, please. Uh, suspend. And you can get your listing taken down and turned it into a dog. If this, this is the case, don’t add keywords, not related to your product, irrelevant or mislead keywords.

[00:20:28] Sometimes people [00:20:30] do certain tactics where. They it’s like made from a different material, but they want to get that sale. They want to get that relevancy. Ultimately, it’s gonna hurt you in the end because your reviews are gonna go down. You’re they’re gonna complain saying, Hey, this, this product is not so, and so for example, if you’re selling a plastic spoon and people wanna buy a metal spoon and you say it’s a metal [00:21:00] spoon, You’re obviously gonna get a lot, a high return rate, a high number of negative reviews and complaints, misleading complaints, which people can report to Amazon and your, your, uh, branch or your store, your score for your, your store goes down.

[00:21:24] Don’t use don’t include punctuations, capitalizations or pluralization. [00:21:30] Amazon already recognizes the pluralization of keywords. Uh, again, this sort of goes for the pluralization, goes with the top part where Amazon, before didn’t want you to waste space because you’re wasting two words for like, um, Spoon and spoons, but I, Amazon does recognize plurality and [00:22:00] pluralization.

[00:22:00] And it’s up to you, whether or not you wanna use spaces to. Put plural, plural pluralized words into the listing. It is a lot of, you’re basically repeating the words multiple times, which I don’t think you really need, but again, if you’re trying to rank for a specific keyword, I would put it in repeated in your title or your bullet points or your description.[00:22:30] 

[00:22:31] Here’s Amazon’s list listing quality dashboard. It’ll have recommendations of what you, you should fill out if it’s empty, or if you need to improve the listing, you can see here that there’s seven improvements that we can do for this product. Always remember, Amazon wants you to have the opt most optimized listing.

[00:22:56] here is something new that just came out. It’s called the [00:23:00] search query performance. This will tell you your, your brand, so your brand would be here. And it would tell you all the search terms, organically and PBC that you, your brand is ranking for. So any product in your brand, whether it’s what search terms, what.

[00:23:24] Yeah. What search terms that come from PBC organically, this will tell you your [00:23:30] ranking in terms of the search terms for your brand. So if there’s a high number of search terms or shurch terms that you know that, Hey, I’m getting a lot of traffic here, but I’m not yet. Number one, you might want to push that, that one keyword for ranking.

[00:23:49] Um, and you can see your. Over here. I can’t, I can’t fit the whole screen into this one screenshot, but it’ll show [00:24:00] you your add to cart, your purchases and how many, like, what’s your, just, just your stats. So this will also tell you, Hey, sometimes you can probably work better. If there’s a search term, that’s like number 10.

[00:24:13] Uh, maybe you wanna work on these keywords and, and get more sales from it because you are getting traffic from it.

[00:24:24] Okay. SEO, optimized titles and, and bullet bullet points and descriptions. [00:24:30] So your title, the most important part of your listing, you should always include, uh, three to high search, three to four high search volume keywords in your title. The most relevant keyword that you can for this could change over time, depending on.

[00:24:50] What you’re trying to rank for, for your titles or for your, your product change the titles around if you’re, if you’re trying to [00:25:00] rank for a specific phrase or keywords, so don’t be afraid to change your titles or even use AB testing. If you’re getting enough traffic to, you know, figure out what title is, getting you the best conversion.

[00:25:17] The limit is less than 200 characters, including spaces. If your title is too long, Amazon will. Well, this is [00:25:30] also, or. There’s a history to this a lot in the past. A lot of people, stuff, their titles with as many characters as possible. Amazon didn’t like that because it’s not fluid Amazon. It, it’s hard to read titles back then.

[00:25:46] So now you want to have your title as precise as possible, but also including the main keywords you want to rank for. Consider your target audience when creating your [00:26:00] title. Uh, so if you have a demographic for we, for men, for women, for toddlers, for children, babies, you also want to include these things in the title to make it less ambiguous so that you can, let’s say.

[00:26:17] Your product works for babies and toddlers, but right now it’s easier to rank for products that are for babies. And you can say, Hey, I [00:26:30] want to use babies right now in my title. Maybe later I’ll rank for toddlers, but I’ll put all toddlers in the back end in my, my bullet points and my descriptions. So, but right now I’ll concentrate on babies.

[00:26:45] Make the title, easy to read and avoid keyword stuffing. And here’s a suggested format. Again, this is a suggestion. You don’t have to follow this format, the primary keywords, it should be in the front part [00:27:00] of your, your ti or your title, because these are your Canon canonical, uh, keyword. So, what that means is when Google indexes your ti your, your product and tries to rank for it, this is the first four, five keywords in your title that Google sees.

[00:27:24] So these first five keywords are very important to indexing on Google and [00:27:30] ranking on Google. Uh, well, yeah, I said right here, first five words make up the canonical URL. So also optimize your title for mobile, which only shows the first 80 characters of the product title. So you have less real estate on the mobile app or mobile devices for Amazon in the title.

[00:27:53] Use title case don’t use caps do not include your price in your title, spell out your [00:28:00] measurements, make sure. You don’t use the actual numbers. Uh, I’m sorry, you don’t use the spelling of numbers, but actually use the numbers. Do not use symbols, like dollar sign and sign, et cetera. Avoid promotional messages, like discounts, sales, best seller, black Friday deals and stuff, stuff like that.

[00:28:26] So your bullets should make up your benefits [00:28:30] over your features. So when you’re selling a product, you’re selling the solution to the customer’s problem. When I buy a, let’s say a, my wife just bought this the other day, a strainer for our, our bathtub and. She is saying, you know, the silicone ones are, it gets [00:29:00] moldy it’s is not that great.

[00:29:02] So in her mind, what I want is a metal one, a steel one. So when you’re highlighting your product, think of the problems people are having and solve that problem in your bullets, solve that problem in your images and your description. E.

[00:29:24] Make sure you’re highlighting the problems and that your product can [00:29:30] solve those problems. You can easily find this in other people’s listings, your competitor’s listings, go into your, their reviews. Look at their reviews and see what is the negative star or the one star two star three stars. Is there a common theme and make sure you highlight that theme.

[00:29:51] If your pro, if your product solves that problem, maybe go into other listings that have different material. And if they [00:30:00] are maybe having problems with that problem, like if, if someone’s selling a really cheap product, like a silicone shower drain for like $5 and you see a lot of negative reviews or like three stars, four stars, and.

[00:30:20] It’s not really, you know, good product and you’re selling a metal one. Make sure you highlight the problems from the silicone ones than the metal [00:30:30] ones then and how your metal one will solve the problem for that. Sorry. That was a little lot right there, but. Product competitive edge, make sure to refer, refer your competitor’s research.

[00:30:44] This is what I just highlighted. If possible, each bullet point should ideally be kept under 200 characters. Your list, your, the bullets is indexed for a thousand characters. So the first thousand characters, uh, will be indexed on [00:31:00] Amazon. So there’s five bullet points. So 200 characters for each bullet points.

[00:31:06] Remember. You can’t. So the first 1000 characters, so maybe some of the things that may not be important for indexing, maybe you can put it at the end, like warranties or something at the last bullet points, and it can be over. You can use the first 1000 characters for the indexing part and just informational stuff at the end, [00:31:30] push it down at the very bottom of the bullet points and use that extra room to highlight.

[00:31:37] That may not be important for ranking avoid using all caps and adding emojis in your bullet points. A lot of people still do this and you can get your listing SU suppressed or suspended by using emojis and using all caps as your first headline. Uh, so if it’s like features and they, [00:32:00] they, they capitalize features.

[00:32:03] That can be a suspendable offense for your listing. This is people have been competitors have been targeting other people listings and saying, Hey, Amazon, this person is using emojis like a green checkbox or whatever it is, please suspend this listing because they’re against, he OS.

[00:32:28] So important information, [00:32:30] which you mentioned for the bullet points is product, weight, and dimensions. This stuff you can put at the end because you don’t really need the index for these things, unless this is important in your listing. Like size or if it’s really important, but if it’s not important, put it at the end of your bullet points, color or available color size available sizes.

[00:32:54] Again, if it’s important, then put it in your indexable in your bullet points. But if not [00:33:00] put it at the end ingredients and materials again. Most of the time materials is important for the buyer item includes included in the purchases. So describe what comes in the items. You can also use your pictures to highlight this process uses.

[00:33:18] How do you use your products, how to use install if able to be described in the bullets. Go ahead. But this is best demonstrated in the illustration, [00:33:30] in the pictures or the videos. Target market demographic, who is your product for toddlers, babies, men, female, et cetera, some certification like FDA approved or whatever it is, but that would be, I’m not sure if you would, anyone would search that.

[00:33:51] So I would put that in the, the end of your listing and some warnings also end of your listings, if that’s important. [00:34:00] so descriptions descriptions use this. There’s there’s a 2000 character limit. Uh, elaborate on your bullet points. There’s only for your bullet points. Like I said, you should, if it’s 200 characters, you can’t really write the whole paragraph on graph on that.

[00:34:20] If there’s so much to talk about. So use this part also, if you’re using EBC or a plus content, [00:34:30] and it’s hidden for the description. You can also put, uh, keywords in this section, if you can. There’s examples where we look into competitors, backend products, they’re putting keywords into this section and it’s hidden so that Amazon or the customers doesn’t see their keyword stuffing, but these keywords are indexable for like long tail keywords.

[00:34:59] [00:35:00] Use this section wisely, uh, Amazon announced that in they’re removing HTML tags on June after June 8th. So of 2021. So anything that has an HTML tag will either be removed or shown without the HTL format. Actually, I still see the like line breaks in whatever it is. So I’m not sure how well Amazon is enforcing this rule, [00:35:30] but I do see line breaks still in other countries.

[00:35:34] I’m not sure about the us. Maybe if someone notices it, they can tell other people or tell me that would be nice to know.

[00:35:46] So your EBC images, like I said before, when Amazon. In the early days, Amazon only had a special, a specific amount of keywords space for you to use. But now with all [00:36:00] these images, with everything, you have a hundred characters for each image in your EBC to put in keywords. So that’s, if you have seven images, that’s 700 keywords or characters for keywords.

[00:36:15] There’s a lot of, a lot of keywords you can put in. Most people neglect this. But don’t because this is, these are images that are also Google indexed. So you can get organic traffic from Google, with your [00:36:30] images and it’s, you don’t have to do anything. Amazon is going to help promote your images because Amazon’s website authority is so high that Google recognizes a lot of images from Amazon.

[00:36:48] There’s also your brand story brand story is also a place where you can add keywords also. So a lot of people don’t have brand story, but you can create a brand story on top of your [00:37:00] normal EBC or a plus content. Your brand story is also indexed by Google and the keywords for every image is also a hundred characters.

[00:37:11] So. Take use of that space. You’re also creating more real estate on your listing page so that people will see more of your product than anything else. I’m gonna flow through these really quick because customer reviews, we don’t really, [00:37:30] after Amazon’s banning of a lot of review manipulation, we just suggest vine use vine to get 30, 30 reviews for your product.

[00:37:40] You can use things like a feedback express or feedback genius to kind of help speed up the process of reminding your customers to leave a review if they didn’t, but make sure it’s Ts, Amazon Ts friendly and don’t pay for your reviews.[00:38:00] 

[00:38:02] Pricing. So pricing, basically, there’s a pricing health on the dashboard of Amazon. You can see just that your, whether or not your price is, uh, is too high, too low. And Amazon is, can take away your buy box depending on what your price is re regarding the history of. Your product. There’s also [00:38:30] automated repricing on Amazon.

[00:38:31] If you want to be competitive with your price, with your market, you can set parameters so that your price doesn’t go too low or too high, but this could be something that you want to look into. If you have a really competitive niche and like, 5 cents or whatever it is is makes that much of a difference.

[00:38:56] But generally the pricing you wanna be [00:39:00] competitive, you wanna be able to have people click onto your product from just the Amazon search. And one of those things is price. So I believe that it’s it with the presentation. All right. So that was really interesting. And the guys, the professor is here, so welcome to the show of Howard.

[00:39:26] Very immediate. Can’t hear you. We cannot hear you. [00:39:30] No guys, if you have any, any questions, please put on the chat. So we can answer. Can you hear me? You hear me? Can you hear me? Yeah. Yeah. Okay. Yeah. Sorry. This new setup is I got new setup, so I’m trying to learn it as well. Yeah. Hey guys, how are you guys doing in, in the us in Pakistan and worst of the world?

[00:39:54] So one question for my side Baldwin so there’s a debate on, on [00:40:00] the keyword sections. Like most relevant should go into title and then some says that then comes the bullet parts and then the backend and the subject matters. So how do you see that? Uh, how do you see. Which keyword should you put in, like the, you mean the hierarchy or what Amazon looks at?

[00:40:23] Yeah. Yeah. Honestly, if you’re going to start ranking and pushing ranking [00:40:30] on certain keywords, put it everywhere. just, you have so much room. There’s so many places to put keywords. Just repeat it, put, put it in title, put it in your bullet points, put it in your description. It doesn’t, it doesn’t hurt. All right. So I, I have like experienced this in the past as well.

[00:40:51] Like what you said, if you have important, every, every single product have some important key. So put in the start, when you [00:41:00] launch the product, put the main keywords on which you are launching on the title, then bullet points and the description as well. Why? Because we need to create relevancy. Everyone talks about the.

[00:41:12] So when the, the algorithm, Amazon algorithm crawls your listing, it can see the, the particular keyboard on, on few few spaces. So it create, it also creates the relevancy. So this is how actually I see it. [00:41:30] Yeah. That’s, that’s what I see too. You want to create relevancy? Um, I think we have a question. OK. We have a question, huh?

[00:41:39] Yeah. For search terms, do we need to use only specific words or keywords as well? Uh, I’m not sure what that means. Uh, if you’re talking about phrases as keywords, use the phrases, not just the words like [00:42:00] you’re selling. Uh, the like a metal shower drain use that metal shower drain instead of breaking it apart in like shower metal drain.

[00:42:13] Cause that could mean something different. Yeah. So basically you need to, to use the, the keyword in the exact form. Actually, if you are putting like garlic. Or stainless steel, garlic press, then use the exact form. [00:42:30] Don’t put, put something inside the stainless steel and then something inside and then garlic press guys.

[00:42:37] If you have more questions, please put down on the comment section so we can answer them. Okay. If we have another question

[00:42:49] while using EBC, do we need to fill descriptions with keywords or let it. Uh, I would say, describe your products. [00:43:00] Just describe it really well. Uh don’t you don’t need to keyword stuff. The EBC, uh, content part where you’re writing out the descriptions, although the, this, it can be indexed. Uh, I would just write the product, write the, the EBC to sell the customer.

[00:43:24] To describe what you’re selling because people look at this more. [00:43:30] After looking at the product pictures, they look at the EBC content to see what the product, how to use the product, what the product is. So this is your, your chance to sell your product. Oh, sorry. I, I, I may have read that question wrong. No, you should put keywords in the description.

[00:43:49] If you’re using EBC, even though you don’t see. It’s still, you should fill it in with keywords. Okay. Sorry. [00:44:00] Another question. How much time should we repeat our main keywords in the title? Bullet points and description. So for the first part, just repeat it once in the title, bullets and description one time.

[00:44:15] That should be good. Should we put keywords as exact or is. We can use it as phrase because Amazon nine do mix and match. I would put the keywords as, uh, the [00:44:30] exact format. If you’re, if you’re ranking for stainless steel, garlic press, but stainless steel, garlic press. So as we have 10 more minutes left. So if you guys have any more questions, please put in the command section.

[00:44:47] Okay. We have another question. The three version that our listening can split without beating parents.[00:45:00] 

[00:45:02] Howard, maybe you can speak into this one. if we have three vari variation in our listings, and at the certain time we want to split one variation. Can we split it without leading parent listing? Yes, you can. You just have to, you know, remove that child and reupload it, or you could delete all three Childs and re reupload it and still keep the parent cuz the parent is based on a skew.

[00:45:28] Correct? [00:45:30] Another question. is EBC contact index. No EBC contact is not indexed, but there is, I don’t before in the past EBC content was not indexed, but I’m not sure I’ve, I’ve heard recently that there is some way that people are indexing their E EBC content. It may not be. [00:46:00] It could be on like Google or whatever it is, but this is something I’m still nowadays.

[00:46:09] I’m not, I’m not completely sure about isn’t there like EBC, they have image images and each image you can have keywords in there too. Are those. So that, that is index the EBC images that I showed earlier in my slide, each image that you put up there is keywords that is associated to the index in [00:46:30] the, those keywords or those images.

[00:46:33] So those are indexed by Google and I believe Amazon sees those as well. So I think that’s it. So let’s wrap. So Baldwin, I would request you to give, uh, one suggestion to the beginners. Once they start, what should they look for in, in our, in related to our topic? Um, what quick, if you can say [00:47:00] so for everyone starting out and trying to optimize our listing, don’t skip don’t.

[00:47:07] You want to optimize your listing as best as you can. Don’t rush through. Spend extra time filling out every single field you can on. Even if it’s like, is this a battery product? Like some of the, the backend search terms that are the backend information, fill out [00:47:30] every single field. Don’t skip it because it doesn’t apply to you.

[00:47:36] All right. Great. Okay guys. Thank you so much for joining us today and thank you Baldwin and thank you, Howard, for coming and delivering the best. So anything you would like to add,

[00:47:54] Howard, can you hear me? I’m just trying to look at the indexing on the EBC right now. So I’ll let you guys know sooner. [00:48:00] Go ahead guys to speak while I do. Okay, well, maybe we can answer one, one of these last questions, Zeeshan. Yeah, sure, sure. We still, we do still have of like five minutes. All right. So which one let’s do this one.

[00:48:22] How can we. And we don’t know which keywords we are getting sales as we [00:48:30] need to index for much relevant keywords. Uh, so this is by sales. When you get this is index in keywords, you will always be indexed if you use maybe Helium10 index, sir. But what you want is keyword relevancy, keyword, relevancy will.

[00:48:52] Will help you rank and help you, um, get more sales and this is done by PBC [00:49:00] or outside traffic or whatever it is that you’re pushing sales to your product. If our product is packed is a pack of two different products, semi relevant, how we will use keywords. Should we use keywords for both products in the title?

[00:49:21] So for, for Amazon, only one product can rank for one [00:49:30] keyword. If it’s in the same child, parent relationship. So let’s say the blue one is your best seller and the blue one is taking up all of those keywords. I would start ranking for different. I mean, you want the same. Keyword your main keywords in case maybe your blue one goes outta stock.

[00:49:51] There’s still internal ranking for like the, the red one. So you want the main keywords, but if you [00:50:00] look at Helium10, like a relevancy tracker or a keyword tracker, it’ll associate one as to one keyword and that ASIN is going to have the most relevancy. For that keyword. And it’s hard to overtake another ASIN in your par parent child relationship if Amazon already deems that ASIN as relevant, I think that’s it.[00:50:30] 

[00:50:30] So going back to your question about if EBC, which is the description part. Part of the A plus, because there’s two, a pluses, actually there’s a manufacturer, a plus, which is a VC a plus. And then the EBC, a plus, which is so far, I do not see it being indexed in Amazon on the EBC side, on the, on the, a plus side where you are facing towards the buyers.

[00:50:56] And, but the description of course is indexed. So [00:51:00] hopefully you get your answer. all right, so let’s wrap up. Thank you. Thank you so much guys, for joining us and thank you Baldwin. And thank you, Howard. Yeah, have my player. so let’s keep continuing with these awesome sessions and I’ll keep posting our next session, which is going to be in the next week.

[00:51:23] And that’s all. Thank you. Okay. Thank you. Thank you. Thanks for coming. Thank you. Thanks guys. [00:51:30] Thank you.  Do you want your products seen by more buyers on Amazon, Etzy and other marketplaces? Do you want to get more traffic? Make more sales and scale your brand. Welcome to the Signalytics podcast. Signal code unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen converting and profiting fast with your host former top [00:52:00] 50 seller on all of Amazon, the professor Howard Thai.[00:52:04] This is the Signalytics podcast signal code unlocked.

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