TikTok influencer marketing has quickly become an important strategy for brands wanting to reach younger audiences and boost their presence online. Millions of people scroll through TikTok every day, and influencers have strong connections with their followers....
By the end of 2025, TikTok is expected to make $33 billion in advertising revenue. Its rise in popularity, especially among younger audiences, has helped it capture a bigger share of global digital ad spending. However, its future is uncertain due to ongoing...
In 2025, TikTok has become the preferred advertising platform for many brands, significantly outperforming Facebook in ad conversions. Brands now report nearly 50% higher conversions on TikTok. Let’s explore why this shift is happening, highlight real-world...
Social commerce, the convergence of social media platforms and e-commerce, has been gaining substantial momentum in recent years, particularly in 2025. As social media platforms become more sophisticated and user engagement deeper, businesses are increasingly...
The TikTok Shop Creator is a key player in TikTok’s growing e-commerce ecosystem. These creators bridge the gap between products and audiences by making engaging content that drives sales directly within the TikTok app. They use their platform and influence to feature...
