21 TikTok Advertising Stats in 2025: How to Reach 1 Million Users with Just $100

TikTok advertising is all about creating engaging, short videos that blend into the user’s feed. You can target specific audiences based on interests and demographics to get your ad in front of the right people. With the right content and strategy, even a small budget can help you reach millions of users!

2025 Tiktok advertising stats that can help boost sales

1. Global User Base

TikTok has surpassed 1.9 billion monthly active users worldwide, solidifying its position as a leading social media platform. This vast audience creates a massive opportunity for advertisers to reach people from all walks of life, offering brands an unparalleled potential for exposure.

2. User Engagement

On average, users spend about 58 minutes per day on TikTok, which reflects the high level of engagement the platform generates. This means your ads have a much higher chance of being seen and interacted with, especially when you target users who are highly active.

3. Video Length and Performance

Did you know that while 86% of videos are under a minute, those exceeding 60 seconds receive 43.2% more reach and 63.8% more watch time? Longer videos allow for deeper engagement, which is something you can leverage in your advertising campaigns to keep viewers hooked.

4. Ad Revenue Growth

TikTok’s global advertising revenue is projected to hit $33.1 billion in 2025, marking a 40.5% increase from the previous year. This growth signifies how effective TikTok ads have become, making it an essential platform for marketers looking to get the best return on investment.

5. Industry Advertising Spend

In 2023, industries like technology, beauty, and fashion collectively invested over $5.4 billion in TikTok ads. This reflects TikTok’s dominance as a marketing tool, with brands across multiple sectors recognizing its advertising potential.

6. User Purchase Behavior

45.5% of U.S. TikTok users are expected to make purchases directly through the app in 2025. This is the highest among all social platforms, which shows TikTok’s growing influence on consumers’ purchasing decisions. With the right approach, TikTok can significantly boost your sales.

7. Ad Tolerance

38% of TikTok users are open to ads in exchange for free access to content, slightly above the general internet user average. This presents a huge opportunity for advertisers to reach a highly receptive audience while maintaining user engagement.

8. User Demographics

While 69.1% of U.S. TikTok users are aged 18-34, there’s notable adoption among users aged 50-64, comprising 26% of the user base. This diverse demographic allows you to target multiple age groups and interests, enhancing your ad’s effectiveness.

9. Content Consumption vs. Creation

48% of U.S. TikTok accounts are solely consumers, never posting their own videos. This means there’s an opportunity to engage users who are only passively consuming content but are still highly receptive to ads.

10. Product Discovery

52% of users turn to TikTok for news, showcasing its role as a news source. TikTok’s ability to influence decisions goes beyond entertainment, making it a key platform for discovering new products.

11. Ad Recall

TikTok users exhibit a 1.5x higher ad recall rate compared to users on other platforms. This high recall rate signifies that ads on TikTok are memorable, offering a better chance for your brand to stay top-of-mind.

Read about: How to leverage Tiktok trends to boost Amazon sales

12. Hashtag Usage

Hashtags are a key factor in the TikTok algorithm, helping categorize content and enhance discoverability. By using relevant and trending hashtags, you increase your content’s chances of being seen by a larger audience.

13. Video Completion Rate

The algorithm heavily favors videos that users watch in full, boosting their chances of appearing on the For You Page. Crafting engaging content that encourages full views will give your campaign a major edge.

14. User Interaction Signals

Likes, comments, shares, and follows significantly influence how content is ranked and recommended. Engaging with users and encouraging interaction can help amplify your content’s reach.

15. Content Variety

TikTok’s algorithm promotes a diverse mix of content, balancing videos from followed accounts and new creators. This keeps the feed fresh and engaging, making it a great platform for experimenting with new content.

Read more: How to use Tiktok Shop to improve Amazon sales

16. Generative AI in Ads

Users are 1.4 times more receptive to ads incorporating generative AI. This growing interest in innovative ad formats offers an opportunity to create unique, attention-grabbing campaigns.

17. E-commerce Influence

TikTok’s integration with e-commerce features has led to a 30% increase in in-app purchases year-over-year. This makes TikTok an ideal platform for brands looking to drive direct sales through its app.

18. Video Editing Tools

The platform’s native video editing features have contributed to a 25% rise in user-generated content creation. Leveraging these tools allows you to create high-quality content that resonates with users.

19. Influencer Collaborations

Brands collaborating with TikTok influencers have seen a 50% higher engagement rate on sponsored content. Influencers help amplify your message and give your content greater reach and credibility.

20. Trend Lifespan

Trending challenges and hashtags typically maintain peak engagement for 7-10 days before declining. Jumping on trends early can help you capitalize on peak engagement periods.

21. Algorithm Transparency

TikTok has increased efforts to demystify its algorithm, providing creators with guidelines to optimize content reach. Understanding the platform’s algorithm can help you tailor your content to reach more users effectively.

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Amazon Brands running successful Tiktok advertising campaigns

• Supercell’s “Squad Busters” Game Launch

Strategy: Supercell, the mobile game developer, launched their new game, Squad Busters, using a strategy that leveraged TikTok’s Branded Mission feature. They collaborated with a diverse group of creators from across the globe. By using creators who had established fan bases, they were able to tap into multiple niche communities, ensuring the game reached a broad and varied audience.

How They Succeeded:

• Diverse Creator Collaboration: The use of a range of creators allowed the campaign to resonate with different demographics, increasing its chances of viral success.
• Branded Mission: This feature enabled creators to directly engage with the brand in a structured way, making content creation more seamless and authentic while amplifying reach.
• Global Reach: The campaign achieved a staggering 261 million views globally, proving that TikTok’s algorithm, when utilized effectively, can help products go viral across markets.

Key Takeaway: Leverage influencer collaborations across different communities to drive massive reach. Using TikTok’s unique tools like Branded Missions can help brands achieve highly targeted, yet wide-reaching, campaigns.

• e.l.f. Cosmetics’ “Eyes. Lips. Face.” Challenge

Strategy: In 2019, e.l.f. Cosmetics created the viral Eyes. Lips. Face. challenge on TikTok by partnering with Movers+Shakers, a creative agency. They used a catchy song and encouraged users to create videos showing off their makeup looks to the tune of the song.

How They Succeeded:

• User-Generated Content (UGC): By encouraging users to participate in the challenge and post their own content, e.l.f. Cosmetics turned their audience into brand ambassadors.
• Viral Music Tie-in: The use of a catchy, original song helped amplify the virality. Music is a key driver on TikTok, and e.l.f. Cosmetics tapped into this by creating something that users wanted to engage with.
• Engagement: The campaign inspired nearly 5 million user-generated videos, making it one of the fastest campaigns to hit one billion views at the time.

Key Takeaway: Create campaigns that encourage UGC. When your audience is empowered to create content on behalf of your brand, it helps boost engagement and leads to viral success.

• Fenty Beauty’s Ramadan Campaign

Strategy: Fenty Beauty reached out to Muslim audiences during Ramadan with a targeted campaign featuring makeup tutorials. They collaborated with Muslim influencers who shared beauty routines that aligned with the values and needs of the audience during this time.

How They Succeeded:

• Cultural Relevance: By tapping into a culturally significant moment like Ramadan, Fenty Beauty created a campaign that resonated emotionally with their audience.
• Influencer Partnerships: Collaborating with Muslim influencers helped to build trust and foster authenticity in the campaign.
• Positive Sentiment: The approach not only increased engagement but also boosted the brand’s image among a key demographic.

Key Takeaway: Embrace cultural moments and values. Understanding your audience’s cultural context can help your brand build trust and show that you’re relevant and empathetic, which can lead to positive brand sentiment and increased engagement.

• Uber Eats’ Super Bowl Commercial

Strategy: Uber Eats launched a Super Bowl commercial in 2025 featuring Martha Stewart and Charli XCX. The ad recreated a popular TikTok trend called “We Listen and We Don’t Judge.” By connecting to a trend already popular on TikTok, Uber Eats was able to engage users with a relatable and humorous angle.

How They Succeeded:

• Trend Integration: They leveraged a TikTok trend that already had significant traction, ensuring that the content would resonate with the TikTok community.
• Celebrity Influence: Featuring well-known personalities like Martha Stewart and Charli XCX not only brought star power to the campaign but also made it more shareable.
• Humor and Relatability: The ad focused on relatable, light-hearted confessions, making it easy for people to connect emotionally.

Key Takeaway: Integrate trending topics or challenges into your campaigns to resonate with the TikTok community. Humor and relatability go a long way in driving engagement.

• Made by Mitchell’s TikTok Shop Success

Strategy: Beauty guru Mitchell Halliday, known for his brand Made by Mitchell, used TikTok Shop to promote his products and generate sales. He collaborated with influencer Jeffree Star and created engaging, entertaining content that drove traffic to his shop.

How They Succeeded:

• TikTok Shop Integration: Mitchell utilized TikTok’s native shopping feature, making it easy for followers to purchase directly from his videos. This seamless integration between content and commerce led to increased conversions.
• Influencer Collaboration: By collaborating with a big influencer like Jeffree Star, Mitchell significantly expanded his reach and gained credibility.
• Engaging Content: His TikTok videos were not only entertaining but also aligned with his brand’s fun and creative ethos, which helped in driving sales.

Key Takeaway: Integrate e-commerce directly into TikTok content. TikTok’s shop functionality enables a smooth transition from discovery to purchase, especially when combined with influencer collaborations.

10 Steps to Setup Successful Tiktok Advertising Campaign

1. Set Clear Goals

Example: If you’re running a campaign to promote a new product, your goal could be brand awareness. If you’re aiming for more sales, your goal could be website clicks or conversions.

Be specific with your goals. A clear goal shows expertise in understanding what your business needs, making your strategy appear more credible.

2. Target the Right Audience

Example: Suppose you’re selling skincare products. Instead of targeting everyone, narrow it down to women ages 18-34 who are interested in beauty products or wellness.

 Use TikTok’s audience targeting to position yourself as an expert. This will build trust because you’re not spamming the entire platform—you’re reaching people who would actually care about your product.

3. Create Fun, Engaging Content

Example: Think about e.l.f. Cosmetics’ “Eyes. Lips. Face.” Challenge. It was simple but super effective because it was fun, engaging, and easy for users to create their own versions.

 Keep your content authentic and helpful. Authentic content shows you know your audience well, and TikTok’s users love creators who are down-to-earth and relatable, which builds trust.

4. Use In-Feed Ads

Example: A small business selling unique coffee mugs could create an ad featuring a quirky morning routine with their mug. It blends naturally into the feed, looking like regular content.

 Using In-Feed Ads gives you a chance to show your expertise without coming off as overly sales-y. This makes your content feel more genuine, which builds trust with users.

5. Start with a Small Daily Budget

Example: Start with a $10 per day budget running for 10 days, focusing on getting your ad in front of people during peak hours (e.g., 6 PM to 9 PM).

 Managing a small budget efficiently shows you know how to optimize ad spend. This gives you authority, as it shows you’re responsible with your marketing.

6. Use Hashtags Smartly

Example: If you’re promoting a new fitness brand, use hashtags like #FitnessJourney, #HomeWorkout, and #HealthyLiving. These are popular within your target audience and will help your content get seen by the right users.

 By using relevant, trending hashtags, you’re showing that you’re in the know and keeping up with current trends, which builds your authority on the platform.

7. Leverage Trends & Music

Example: Uber Eats’ Super Bowl ad cleverly used a TikTok trend (“We Listen and We Don’t Judge”) and integrated it with their larger campaign, showing that they understand TikTok’s vibe.

Expertise in trends shows you understand how TikTok works. People are more likely to trust your brand if it’s aligned with the platform’s culture and trends.

8. Test Different Creatives

Example: Try a few different variations of your ad: one with a “how-to” tutorial, another with a funny skit, and a third showing customer reviews. See which one generates more clicks or engagement.

 Testing different creative elements proves that you know how to optimize ads for performance. It shows your authoritativeness in using data to drive results.

9. Monitor & Optimize

Example: After running your ad for a few days, you see that a specific CTA (“Tap to Shop”) is performing better than “Learn More.” So, you adjust your next ad to feature this CTA more prominently.

 Tracking metrics and optimizing based on data shows that you’re knowledgeable about performance and results, which helps build trust with your audience.

10. Engage with Your Audience

Example: Responding to comments like “Where can I buy this?” or “What’s the name of this song?” builds engagement and creates a personal connection.

Engaging with your audience builds trust and credibility. It shows that you care about your customers, making them more likely to trust your brand and follow your account.

Key Takeaway:

To reach 1 million users with $100 on TikTok, you need to combine smart targeting, creative content, and strategic testing. At the same time, incorporate the EEAT factor:

• Show your expertise by understanding TikTok’s features and audience.
• Build your authoritativeness by using trends, data, and clever content.
• Earn trust by creating genuine, engaging content that feels natural to the TikTok community.

When you do this right, your ads won’t just be viewed they’ll be shared, talked about, and acted on. And that’s the key to going viral

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The key to success for these brands lies in understanding TikTok’s unique features and audience. Whether it’s leveraging user-generated content, using influencer partnerships, or integrating with popular trends, TikTok allows brands to create more organic and authentic connections with their audience.

The campaigns that succeeded did so because they embraced creativity, tapped into the platform’s strengths, and resonated with the TikTok community.

These statistics underscore TikTok’s dynamic role in digital marketing and content consumption, highlighting its influence and the evolving nature of its platform.