Unlike the previous years, in this day and age, most businesses are quickly adopting artificial intelligence (AI) technology solutions. This has proved to enhance operational efficiency.
AI technology is positioning itself as an instrumental tool in improving customer experience. Through this technology, marketers can gain a conclusive understanding of their clients and customers.
The information gathered through AI campaigns is then used to drive conversion while at the same time making work easier for the marketing team.
Apart from AI, marketers couple this with marketing automation tools to automate and optimize tasks throughout the marketing spectrum.
These two powerful and advanced tools work together and create more effective results.
If you are interested in AI campaign automation and optimization, then you’ve come to the right place. Let’s dive deeper into these concepts.
Artificial Intelligence Explained
AI is the process of programming of machines such that they think like humans. They do this to discover insights and make decisions.
Artificial intelligence is applied differently across most industries and subset fields. The most famous subset of AI is Machine Learning.
However, in marketing, AI is used to uncover new segments, orchestrate multichannel marketing campaigns, and optimize message delivery.
Applications of AI in marketing analytics are far and wide because some of the applications focus on analyzing customer data and discovering new insights for communication.
For instance, in Natural Language Processing (NLP), AI can be used to understand customer sentiments. Following brand interaction providing important information, it then analyzes the info and transforms the message that will be shared in the next interaction.
Other tools focus on after-the-fact analysis to understand the best performing combination of marketing campaigns and increase certain key performing indexes.
AI in Campaign Orchestration
Campaign orchestration is deciding what is the best campaign that should be sent. Hence, AI is vital in individualizing customer experience. Thanks to AI, marketers can scale campaigns without worrying about which one to send to which customer next.
AI can easily identify the available campaigns for the individual customer and choose the next-best-action. This is called optimizing marketing automation.
AI in Campaign Creation
AI is also used in campaign creation: from the dynamic discovery of homogeneous sentiments of the customer to the recommendation of content for the campaign. Marketers can leverage AI algorithms to identify a new subset of the existing audience responding in a certain manner, to a communication.
They can also identify new audiences. With all this information, they can adjust their campaigns accordingly.
In the same breath, they can also use AI to dynamically choose the appropriate content to display to customers based on their characteristics.
One example of this is changing a product represented in an eCommerce website based on the product’s recommendations algorithm.
What Is Artificial Intelligence Marketing?
AI marketing is the use of this technology to generate automated decisions based on the information collected, analysis, and additional observation of the economic trends and customers that may impact the marketing efforts.
This technique does wonders in marketing efforts where speed is crucial. AI tools use customer data and profiles to learn how to communicate with customers effectively.
After that, it serves them with tailored messages just at the right time without needing the intervention of the marketing team members. Thus it guarantees maximum efficiency.
These days, marketers use AI tools to carry out tactical tasks that need less human nuance or augment marketing teams. Examples of AI marketing use cases consist of:
- Natural language processing
- Data analysis
- Automated decision making
- Media buying
- Real-time personalization
- Content generation
Abbreviated as “MA”, marketing automation uses technology software to automate workflows and marketing tasks. Marketers may prefer this automation as it is more efficient and effective when executing marketing strategies.
Popular automated marketing tasks include sending pre-scheduled campaigns through social media platforms, emails, and SMS.
Programs for marketing automation are also capable of scheduling multi-step campaigns, also referred to as customer journeys.
These allow marketers to develop a predefined sequence of campaigns to be executed, given the customer behavior.
Some software for marketing automation, on the other hand, is channel-agnostic. This means that they offer automation for many channels.
On the other hand, some only allow for a specific channel, channel-specific. Channel-specific software includes additional automation features such as social listening alerts for social media-based.
Most marketing automation programs include some form of dashboarding and reporting. This allows the marketing team to see the automation results being executed.
Implementing AI-Powered Campaign Automation and Optimization for Your Business
For the past decade, AI has transformed marketing. The interaction between businesses and customers has evolved, and continues to do so.
AI has helped drive significant traffic towards the right content. It has helped generate more sales and has seen businesses acquire new customers.
Thanks to AI-powered campaigns, brands and marketers can effectively retain existing customers while managing new ones.
If you have not yet adopted it, here are the steps you can follow to implement it to boost your business.
Use of Chatbots
Chatbots are one of the common examples of AI technology in the marketing arena. Chatbots help in customer engagement and boost customer experience on your website.
They help marketers interact with customers and potential leads anytime they come to your site. These chatbots can answer several common questions while engaging customers in human-like conversations.
In the end, they help in generating leads and provide a good user experience. At the same time, they also collect valuable feedback.
Personalized Product Recommendation
Most eCommerce and retail stores take advantage of this AI technology.
Personalized product recommendations help them serve their customers much better since they continuously build on understanding their customers’ interests based on buying history, browsing history, and much more.
This AI technology also helps in targeted marketing. In effect, it boosts sales and saves lots of cash and time.
AI-Powered Website Builders
AI has finally come to take the hassle of building your website off your shoulders. Using an AI website builder, businesses can easily develop websites based on user information and how audiences interact with content.
The only thing that needs to be worried about is the content. The rest is taken care of by the AI-powered website builder.
Various examples of AI-Powered website builders include FireDrop, The Grid, and Wix ADI, just to name a few. Most of these AI-powered website builders are still in their initial stages. Hence, expect them to become more sophisticated as time goes by. They are the future of artificial intelligence in marketing.
Enhanced Shopping Experience
AI has changed the way customers shop, and these days, most businesses are experimenting with augmented reality to improve the customer shopping experience.
The tools enable the customer to have a better visual experience of the products on offer.
For instance, a customer can check how a dress of choice would look by only standing in front of their computer or phone camera. This lets them determine whether to purchase or choose a different dress.
Improve Your PPC Campaigns
AI-powered campaigns and optimizations are excellent for Pay-Per-Click (PPC) advertising campaigns. These are paid adverts that appear at the top of the search results when customers do their searches.
The ads effectively attract valuable leads to your business. This means that businesses can use AI-powered campaigns to improve them.
These campaigns help businesses realize new advertisement channels that competitors do not know exist. Thus, this is a chance to reach more customers where rivals have never been to.
This technology can also help with PPC campaigns in other ways. It will help manage, analyze and optimize campaigns. Furthermore, it can optimize ad copywriting, layouts, bid amounts, and selecting the target audience.
Using AI-powered marketing campaigns can improve PPC campaigns overall, and will help reach more leads by creating a better campaign for a company.
Boost your Email Marketing Campaign
AI technology benefits email marketing as it helps create a more effective and efficient email marketing campaign.
When running an email marketing campaign, your team creates and schedules emails to reach your diverse customers. Thus, there is a need to segment your customers to create a better personalized experience for your different audiences.
AI-powered campaigns help immensely when it comes to personalization as they can be used to map subscriber’s website experiences.
Also, it helps leverage email browsing data by understanding how the user interacts with email content. AI algorithms can identify what customers like, and even identify the email that garnered an excellent response.
It identifies what content within the email speaks most to the customers. It will then provide you with this data that will enable you to create a better campaign for your audience.
AI technology will help come up with emails that appeal to the different categories of audience, and then send these emails to each subscriber in your email list.
When sending, it will analyze the reading patterns, see how your audience interacts with the emails, and discover what topics generate the most interest.
All this data will enable you to deliver valuable email content that your audience is interested in. Better crafted email content makes you earn more conversions as your audience will engage with the content they get in their emails, making them more inclined for a purchase.
The Benefits of Using AI-Powered Campaign Automation and Optimization
The AI-powered campaign automation and optimization process is a powerful tool that helps increase customer engagement.
Some benefits of using AI for your marketing strategy include:
Smart Social Media Advertising
AI offers insightful analysis of customer interactions on social media platforms. It can identify your target audience and what they are interested in. This information can then be used to improve the effectiveness of your social media advertising campaigns.
Real-Time Customer Analysis
The AI-powered campaign automation process also allows you to analyze customer behavior in real-time. You can see how incoming customers are interacting with your website. At the same time, the AI can also help you offer personalized recommendations to increase conversions.
Improved Customer Engagement
As customer behavior changes, AI can adjust campaign automation activities in real-time based on insights gathered from collective data. This helps marketers optimize their content strategies for improved engagement levels across social media platforms, websites, and emails.
Reduced Marketing Costs
AI-powered marketing automation can help reduce the cost of customer acquisition by up to 50%. It does this by helping identify which channels are most effective for acquiring new customers and provides detailed insights into improving campaign performance.
Generating More Leads
The AI-powered lead generation process can help you identify high-quality leads from your customer data. AI can then help prioritize and score these leads to ensure that the most promising ones are acted on first.
The AI-powered marketing automation process has provided an average return on investment (ROI) of 200%. This is due to an AI’s ability to help marketers spend less on customer acquisition and deliver highly-targeted messages.
Improved Customer Retention
AI-powered marketing automation can help improve customer retention rates by up to 20%. It does this by analyzing customer behavior and providing insights into keeping them engaged with your brand. This helps reduce the cost of customer acquisition while maximizing lifetime value.
Reduced Time Requirements
The AI-powered marketing automation process can help marketers reduce time spent on customer-related tasks by up to 40%. AI analyzes data from multiple sources and provides insights that allow marketers to spend less time gathering information. They can then focus more on prioritizing actions for improved campaign performance.
Decreased Marketing Costs
AI helps cut marketing costs in several ways. It can help identify underperforming campaigns and optimize them to improve results. AI can also help reduce customer acquisition costs by up to 50%.
The AI-powered marketing automation process provides unbiased insights into customer behavior that would otherwise be unavailable. This helps marketers make more informed decisions about their marketing strategy and improve campaign performance.
Evolve Your Marketing Efforts
AI-powered marketing automation and optimization process is a powerful tool that can help increase customer engagement. It provides insightful analysis of customer interactions on social media platforms and allows you to analyze customer behavior in real-time. Additionally, it helps prioritize and score leads to ensure that the most promising ones are acted on first.
All in all, it is definitely a powerful and effective tool that any marketer would want in the toolbox.
Like many things, AI is the way of the future, and if you want to continue to succeed, then learn to leverage these tools and evolve your marketing efforts.
AI is just one way that you can up your game. If you want to learn more ways to do so, don’t hesitate to reach out to Signalytics so we can help you take that next step and be ahead of the curve.