Amazon’s auto-targeting feature allows advertisers to leverage Amazon’s data and technology to automatically target relevant search terms and products. This can significantly improve PPC performance by expanding reach and improving relevance. To utilize...
Creating an unforgettable brand experience for shoppers starts with understanding your target audience. Get to know who your ideal customers are – their demographics, psychographics, values and pain points. This allows you to craft messaging, products and...
Amazon’s A9 algorithm is a proprietary search and ranking system that powers product searches on Amazon.com. Developed in-house by Amazon engineers, A9 aims to provide the most relevant results to shoppers by considering over 100 different signals. Some of the...
Running successful Amazon PPC campaigns takes constant optimization and analysis. By regularly reviewing campaign performance data, advertisers can identify opportunities for improvement. Here is a 5 step process for analyzing and optimizing Amazon PPC campaigns....
When creating ecommerce listings, it’s important to tap into consumer psychology to increase purchase conversions. According to experts, listings should clearly communicate the benefits of the product and evoke positive emotions. Using imagery and descriptive...
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