The Blog
Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.
How To Find A Winning Product
Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell...
How to Estimate Amazon PPC Costs in Advance  Â
Are you tired of overspending on Amazon ads? Learn the secrets to estimating your PPC costs and saving money while boosting your sales! Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads....
SIGCE010 – How to LEVEL UP your Keywords Optimization Systems with Dima Kubrak
As an Amazon seller, you know that keywords are essential for ranking your products and driving traffic to your listings. But what you might not realize is that the way you optimize your keywords can make a big difference in your results. If you're not using the right...
Amazon Brand Analytics Tools Dominate SaaS Market
How To Use Them To Target Profitable Keywords If you’ve sold your own brand(s) of products on Amazon for any amount of time, you’ve likely realized data is important. Things like ‘search volume’ or ‘impressions’ etc for example. You’ve likely used metrics like these...
Amazon PPC Ad Types – Everything You Should Definitely Know Â
Why should I advertise on Amazon? Well, if you don’t, then you are leaving money on the table. Amazon's US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart.  According to...
SIGCE009 – How to use Amazon PPC and DSP Side-by-Side with Matt Altman
Amazon Pay-Per-Click (PPC) and Demand-Side Platforms (DSP) are two of the most popular advertising platforms for ecommerce businesses. Both platforms offer a unique set of features and benefits, which can make it difficult to decide which one to use. They both have...
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