The Blog
Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.
Amazon Uses Micro-Workers To Help Train Their Algorithms
The Online Retailer Accidentally Leaked How They Define Keyword Relevance In the Process Online entrepreneurs are generally familiar with the concept of keyword relevance. After all, relevance is what drives the results of any search engine. Google looks to present...
SIGCE002 – The Better Way of doing AMAZON PPC
With all the information that's out there about how to run a successful Amazon PPC campaign, it can be difficult knowing what really works. In this episode, we have Destaney Wishon, Co-Founder and CEO of BetterAMS, expert on Amazon Ads, to talk about the best way to...
SIGCE001 – Amazon Product Research in 2022 with Kevin King
Amazon is always evolving. What tools and processes that worked last year may not work this year, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends and best practices. In this episode, Kevin King, an Amazon...
Secrets of the A9 Explained
The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s...
SIGC005 – Amazon PPC (Especially on Low Price Items)
Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don't have them in...
SIGC004 – Image and Video Optimization for Amazon
Amazon image and video optimization isn't just about how you put your pictures and videos on your listing. It's also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you can show...
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