The Blog
Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.
RFM Analysis Paves The Way For An Effective Customer Segmentation
Whatever people do – whether it is offering a product or service, creating a video game, writing a book, or running a marketing campaign – The world is a vast and dynamic place. Any business that wants to succeed needs to fill that gap and market a product or service...
Effectiveness of Ad Campaigns on TikTok Self-Serve
With more than 800 million users and counting, the social media platform TikTok is showing no signs of stopping. With constant growth on the horizon, it was only a matter of time before TikTok busted down its doors and spread its arms wide for advertising. Taking...
The Tiktok Effect: How To Boost Growth On Amazon Through Viral Media
Does social media have an impact on your sales on Amazon? Maybe not if you aren’t actively building your brand’s presence….right? Unless...your product goes viral completely by accident. Talk about every Amazon seller’s dream. This is exactly what happened to an...
What Is the Link Between Google Search Results and Amazon Ranking?
**2022/2023 This article has been updated to reflect new findings. Update at the end. It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to...
What Is The Amazon Listing Honeymoon Period?
As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon. What they disagree on is simply calling it a...
Amazon PPC AI vs Rule-Based Software: A Showdown
So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...
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