Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...
Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains...
Why should I advertise on Amazon? Well, if you don’t, then you are leaving money on the table. Amazon’s US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart. According to...
Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves of Amazon advertising and selling. With the right approach to...
We can see it now…You just set up your first campaign and now are just sitting in front of the monitor, ready for the waiting game. You’re wondering when will the ads will show up? When will the stats move? When can you say that it is a success or a failure? ...
The necessary amount of Amazon PPC spend is something most marketers find hard to quantify, as it is not definitive, and is challenging to predict. This is because it is subjective to and dependent on many factors and even trends. Opportunities are also hard to...
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