Amazon is popular. Very popular. In fact, 150+ million people use the Amazon shopping app every month. What does this mean for an online seller or eCommerce store that wants to cement its Amazon presence? In order to succeed on Amazon, it necessitates having a solid,...
Amazon has over 6 million sellers. This massive number may make you feel like it is impossible to reach new audiences. Still, you can move potential buyers up the advertising channel by leveraging the Amazon Demand-Side Platform (DSP). With Amazon DSP, you can...
Are you struggling to gain traction and see results from your pay-per-click (PPC) advertising campaigns? Creating an effective PPC campaign can be a challenge, but it is essential for online advertising success. With the right strategies in place, you can attract and...
Amazon is one of the world’s largest online marketplaces for both new and used products. It attracts businesses that are constantly vying for visibility and profit. In fact, Amazon took in 51.2 percent of U.S. digital sales in 2020. This was an approximate increase of...
As an Amazon seller, you know that advertising is an essential part of growing your business. But how do you know if your advertising efforts are truly profitable? This is where ACoS, or Advertising Cost of Sales, comes in as a key performance indicator (KPI) that can...
So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...
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