Amazon is one of the world’s largest online marketplaces for both new and used products. It attracts businesses that are constantly vying for visibility and profit. In fact, Amazon took in 51.2 percent of U.S. digital sales in 2020. This was an approximate increase of...
When you run ads on Amazon, knowing whether your campaigns are profitable is just as important as getting sales. Amazon advertising gives you powerful tools to reach customers, but without the right metrics, it can be hard to tell if your ad spend is producing the...
So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...
One of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon Advertising API which provides amazing insights into how Amazon’s algorithm works (albeit in the form of weird files that are super hard...
In the debate over whether an Amazon seller should employ a machine to manage their PPC campaigns versus a human agent, we see the tale of John Henry and the steam engine play out in modern day. There are strong arguments for both sides, but they are typically...
