One of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon Advertising API which provides amazing insights into how Amazon’s algorithm works (albeit in the form of weird files that are super hard...
In the debate over whether an Amazon seller should employ a machine to manage their PPC campaigns versus a human agent, we see the tale of John Henry and the steam engine play out in modern day. There are strong arguments for both sides, but they are typically...
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