Amazon PPC AI vs Rule-Based Software: A Showdown

Amazon PPC AI vs Rule-Based Software: A Showdown

So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...
Man Vs Machine; The Battle Over PPC Dominance

Man Vs Machine; The Battle Over PPC Dominance

In the debate over whether an Amazon seller should employ a machine to manage their PPC campaigns versus a human agent, we see the tale of John Henry and the steam engine play out in modern day. There are strong arguments for both sides, but they are typically...
Algorithm Red Flags; What Amazon Looks For

Algorithm Red Flags; What Amazon Looks For

Most sellers view Amazon’s algorithm as fickle, temperamental, and all powerful; almost like a mythical dragon. For this reason, people often refer to it and the Amazon terms of service that govern it, with either fear or defiance. Believe it or not, this underlying...

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