If you are selling products on Amazon, you should know how important it is to have good PPC campaigns. Without strong campaigns, your product will not get the exposure it needs to sell, on one of the world’s largest marketplaces. If you can manage your own PPC ads, it...
What you didn’t know about Amazon’s “second-price” auction You could be leaking funds into Amazon’s advertising platform and not even know it. And we’re not even talking about money left on the table from unoptimized ads. We’re talking about Amazon not being fully...
Dominate Your Promotions by Ranking In-Category Amazon’s algorithm has, for many years, befuddled even the most technically savvy sellers. The most enterprising truth-seekers have only been able to piece together a semblance of understanding through the release of...
Is The Ecom Giant Taking Notes From Popular Social Media Platforms? If you’ve been an active user on social media platforms for awhile then the idea of “shadow-banning” probably won’t be foreign to you. For the uninitiated, a shadow ban is basically the suppression of...
The Online Retailer Accidentally Leaked How They Define Keyword Relevance In the Process Online entrepreneurs are generally familiar with the concept of keyword relevance. After all, relevance is what drives the results of any search engine. Google looks to present...
The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s...
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