The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc platforms such as Facebook and...
Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...
Are you tired of overspending on Amazon ads? Learn the secrets to estimating your PPC costs and saving money while boosting your sales! Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads....
Why should I advertise on Amazon? Well, if you don’t, then you are leaving money on the table. Amazon’s US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart. According to...
Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves of Amazon advertising and selling. With the right approach to...
