We know that struggle is real with selling and marketing on Amazon. However, PPC is the helping hand you need in most of those struggles. Whether you are launching a new product, sustaining your ranking, or selling an off-season product, Amazon PPC can help you sail...
Are you struggling to gain traction and see results from your pay-per-click (PPC) advertising campaigns? Creating an effective PPC campaign can be a challenge, but it is essential for online advertising success. With the right strategies in place, you can attract and...
So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...
One of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon Advertising API which provides amazing insights into how Amazon’s algorithm works (albeit in the form of weird files that are super hard...
In the debate over whether an Amazon seller should employ a machine to manage their PPC campaigns versus a human agent, we see the tale of John Henry and the steam engine play out in modern day. There are strong arguments for both sides, but they are typically...
