TikTok and Amazon dominate digital advertising in 2025, but they serve very different goals. TikTok drives awareness and engagement through short-form video, while Amazon focuses on direct sales and measurable conversions. For pure return on investment (ROI), Amazon...
A small e-commerce brand turned a modest $6,000 ad spend into $45,000 in gross merchandise value (GMV) on TikTok Shop. The campaign proved that with the right creative direction, audience targeting, and product positioning, even limited budgets can drive strong...
If you sell on TikTok Shop, you’ve likely noticed a big shift in how ads work. TikTok now requires GMV Max campaigns for all sellers, replacing older manual ad formats. GMV Max is TikTok’s automated advertising system that optimizes your campaigns to drive the highest...
TikTok Ads give brands an effective way to boost engagement by reaching users with interactive video content and creative formats. With millions of active users scrolling every day, TikTok provides a unique chance for companies to connect with people using tools like...
In 2025, a significant number of brands approximately 70% are not achieving success with TikTok advertising. This trend stems from a combination of strategic missteps, creative misalignments, and a lack of understanding of the platform’s unique ecosystem. Below...
