Meet Jordan, a 33-year-old mom from Kent who ditched her 9–5 job after discovering TikTok Shop. She started with almost zero social media experience, but she quickly found her groove by simply reviewing household and family products with warm, honest, and engaging...
In 2025, a significant number of brands approximately 70% are not achieving success with TikTok advertising. This trend stems from a combination of strategic missteps, creative misalignments, and a lack of understanding of the platform’s unique ecosystem. Below...
