Are you ready to take your business to the next level? With Amazon Global Selling, you can expand your reach and tap into international markets. It is just one of the best reasons for you to launch on Amazon.

Imagine the possibilities of selling your products to customers all around the world. In this article, we will guide you through the process of expanding your business and selling internationally on Amazon.

From market research to optimizing your product listings, we’ve got you covered.

Get ready to unlock new opportunities and grow your business with Amazon Global Selling.

Benefits of Expanding Your Business to International Markets

Expanding your business internationally offers numerous benefits for growth and increased revenue potential. By utilizing the Amazon Global Selling program, you can tap into a vast global marketplace and sell internationally on Amazon.

Selling on Amazon gives you access to millions of customers worldwide, allowing you to reach a wider audience and increase your sales. With a seller account and using FBA (Fulfillment by Amazon), you can seamlessly manage inventory and shipping logistics, making it easier to sell internationally.

Amazon Global Selling is a program that provides support and resources to help you navigate international markets, including localized language and customer service support. Amazon international selling opens up new opportunities for your business to thrive and expand, making it a smart move for growth and increased revenue potential.

What is Amazon Global Selling? How to Sell on Amazon and Ship Internationally?

Amazon Global Selling allows you to expand your business and sell across the world through the Amazon marketplace. With it, you can expand your market through the Amazon global and tap and reach customers from all over the world. Selling internationally can open up new opportunities and increase your sales potential.

As a global seller on Amazon, you can take advantage of the international market and sell your products to customers in different countries. Amazon provides the necessary tools and resources to help you navigate international selling, including assistance with international shipping and customs requirements.

Eligibility Requirements to Sell Internationally on Amazon

To qualify for Amazon Global Selling, you must meet the eligibility requirements set by the platform. Here are three important things to consider:

  • Seller Central Account: You need to have a registered Amazon Seller Central selling account to sell your products internationally. The Amazon Seller Central account will serve as your unified account for managing your Amazon business.
  • Fulfillment by Amazon (FBA): Utilizing Amazon FBA can greatly simplify your logistics as an international seller. With FBA, Amazon will handle the storage, packaging, and shipping of your products, allowing you to focus on growing your business.
  • List and Sell: Once you’re eligible and already have an account, sellers like you can list and sell their products on the platform. Ensure that your listings are accurate, optimized, and localized for the target market to attract potential customers.

Types Of International Amazon Global Selling Programs

1. Amazon Global Store

With the Amazon Global Store, you can easily list your products and sell them across the global market. Amazon provides a seamless platform for international selling, allowing you to sell on Amazon globally.

Whether you already have an Amazon seller account or not, you can start selling internationally and reach customers from around the world. Amazon offers a global selling fee, which is a requirement for selling internationally.

2. Fulfillment by Amazon (FBA) Export

Maximize your reach and simplify your shipping process by utilizing FBA Export for international orders. Selling internationally with Amazon Global Selling opens up a whole new world of opportunities for your business.

With FBA Export, Amazon takes care of the international logistics, allowing you to focus on expanding your business in the global market. You can sell on multiple marketplaces, including Amazon Marketplace, and even sell in Europe with ease.

3. Build International Listings (BIL)

As an Amazon international seller, you can utilize BIL to easily create listings for international markets and tap into new customer bases. With Amazon’s global selling program, you can sell your products internationally and expand your business.

The tools provided by Amazon make the process of selling internationally on Amazon seamless. Here are some benefits of using BIL:

  • Sell products on Amazon internationally
  • List and sell your products internationally
  • Sell in the EU and other global markets
  • Take advantage of the Amazon’s global selling offers and avoid high international selling fees.

Amazon Global Selling Coaching Program

Now that you’ve learned about building international listings on Amazon, let’s discuss another valuable resource to expand your business and sell internationally – the Amazon Global Selling Coaching Program.

This program is designed to guide and support sellers like you in navigating the global market and maximizing your success on the Amazon Marketplace.

Through personalized coaching, you can learn about international logistics, leveraging Amazon fulfillment centers, and accessing the global selling program and Amazon Service Provider Network to efficiently sell through Amazon.

Amazon International Selling Fees and Pricing

When it comes to selling on Amazon globally, it’s important to understand the various fees and pricing structures that you may encounter.

1. Referral fees

You’ll need to pay referral fees when selling your products internationally through Amazon Global Selling. Referral fees are charges that Amazon takes for every item sold on their platform.

These fees are calculated as a percentage of the item’s total price, including shipping costs. The exact percentage varies depending on the category of the product you are selling.

It’s important to factor in these referral fees when pricing your products to ensure profitability and success in expanding your business globally.

2. Fulfillment fees

Fulfillment fees are an additional cost that you, as a seller, incur for storing, packing, and shipping your products to customers. These fees may seem daunting, but they play a crucial role in expanding your business and selling internationally through Amazon Global Selling.

Here are four important things to understand about fulfillment fees:

  • Fulfillment by Amazon (FBA) enables you to store your products in Amazon’s warehouses and have them packed and shipped to customers.
  • FBA fees include storage fees, pick and pack fees, and shipping fees.
  • By utilizing FBA, you can offer fast and reliable shipping to customers around the world, enhancing your international selling capabilities.
  • Calculating your fulfillment fees is essential to understanding your overall costs and profitability when selling internationally.

3. Subscription fees

Now that you understand the fulfillment fees, let’s move on to subscription fees.

These fees are essential for selling internationally on Amazon. With Amazon Global Selling, you can launch your business on the new Amazon marketplace and reach customers worldwide.

Amazon Marketplace Research for International Expansion

Identifying Potential Markets for International Expansion

Identifying potential markets for international expansion can be a challenging task for businesses. However, with the right strategies and resources, you can successfully enter the global market and sell internationally.

Here are a few key steps to help you identify potential markets for your international expansion:

1. Conduct Market Research

Understand the demand for your products or services in different countries. Look for market trends, consumer preferences, and competition in each potential market.

2. Utilize Amazon Global Selling

Leverage the Amazon marketplace and its global selling program to reach customers worldwide. This platform provides the necessary tools and support for international logistics and sales.

3. Analyze Market Entry Barriers

Consider factors such as cultural differences, language barriers, legal regulations, and shipping costs to determine the feasibility of entering a specific market.

4. Seek Local Partnerships

Collaborating with local businesses or distributors can give you valuable insights into the market and help establish your presence.

Understanding Local Regulations and Requirements for Selling

If you’re looking to expand your business and sell internationally on Amazon, it’s important to understand the local regulations and requirements.

Amazon offers several tools to help you navigate these challenges, such as the Global Product Compliance program, which ensures your products meet local safety and regulatory standards.

Additionally, the Amazon Tax Calculation Service simplifies the process of calculating and collecting taxes across different countries.

And if you need further assistance, the Seller Central Help Center provides resources and support to help you successfully navigate the global selling landscape.

Global Product Compliance Program

To ensure your products meet global standards, you should participate in Amazon’s Global Product Compliance program. This program is designed to help you sell internationally and navigate the complexities of international logistics.

By joining this program, you can gain access to the vast global market on the Amazon marketplace. With Amazon global selling, you can expand your business and reach customers around the world.

Amazon Tax Calculation Service

The Amazon Tax Calculation Service can help streamline your international sales by automating the calculation and collection of taxes on your behalf.

With this service, you can expand your business and sell internationally without the hassle of manually calculating taxes for each country.

The Amazon Tax Calculation Service takes care of all the tax-related complexities, allowing you to focus on growing your business and reaching new customers worldwide.

Seller Central Help Center

Using the Seller Central Help Center can help you open an Amazon account and provide the support you need to sell on international Amazon marketplaces.

The global selling program is designed to make it easy for you to sell your products internationally through Amazon. Amazon Global Selling allows you to sell to customers all over the world.

The Help Center can guide you on how to list and sell your products globally, ensuring a smooth selling experience.

Analyzing Competition and Demand

Cultural Differences

Embrace cultural differences to successfully expand your business and sell internationally. To navigate the global market, consider these key points:

  1. Respect local customs and traditions –show sensitivity and adapt your strategies to suit different countries.
  1. Understand international logistics –be aware of shipping regulations, customs duties, and import/export requirements.
  1. Join other Amazon marketplaces –expand your reach by joining different Amazon marketplaces worldwide.
  1. Localize your products –tailor your offerings to suit the cultural preferences and tastes of each country.

Seasonal Trends

To stay competitive in the global market, it’s crucial to stay updated on seasonal trends. When you sell internationally through Amazon Global Selling, understanding these trends can help you expand your business exponentially.

Local Regulations

Understanding local regulations is crucial for any business looking to operate in a new market, as it can greatly impact your operations and compliance. To help you navigate this complex landscape, here are some key points to consider:

1. Research the regulations.

Each country has its own set of rules and requirements when it comes to international selling.

2. Ensure compliance.

Make sure your business aligns with local laws to avoid any legal issues or penalties.

3. Leverage Amazon Global Selling.

Amazon’s state-of-the-art international logistics make international selling easier and more efficient.

4. Expand your reach.

Amazon Global Selling gives you access to a global market through the Amazon platform, reaching customers in multiple countries.

5. Benefit from Amazon’s global presence.

Since Amazon has already become a global e-commerce giant, it can provide you with the support and infrastructure needed for successful international expansion.

Adapting to Cultural Differences and Preferences

When you want to sell your products on one Amazon, it’s important to understand that Amazon makes it easy for you to reach customers worldwide. They have created a new Amazon marketplace that allows you to expand your reach and tap into global markets.

However, it’s not enough to just list your products on the new marketplace. You need to ensure that your products are tailored to meet the cultural preferences and expectations of your target audience. This means understanding their values, customs, and language.

Optimizing the Listings of Your Products on Amazon for International Markets

Translation and Localization of Product Listings

With effective translation and localization, you can reach a wider audience and increase your international sales.

When selling your products internationally, it is crucial to ensure that your product listings are accurately translated and localized. By doing so, you can effectively communicate with your target audience in their native language and cater to their specific cultural preferences.

Localization involves adapting your product listings to suit the local market, taking into consideration factors such as language nuances, currency, and measurement units.

It is important to work with experienced translators who understand the cultural context and can accurately convey your product’s features and benefits.

Adapting Product Packaging and Labeling

Make sure you’re adapting your product packaging and labeling to meet the requirements of international markets. When selling internationally, it’s crucial to consider cultural preferences and legal regulations for product packaging and labeling.

Here are some key points to keep in mind:

  • Language

Translate your packaging and labeling into the local language of your target market. This will help potential customers understand your product and its instructions.

  • Symbols and Images

Be mindful of cultural sensitivities and customs. Use appropriate symbols and images that resonate with your international audience.

  • Legal Requirements

Research and comply with the specific packaging and labeling regulations of each country. This includes information like ingredient lists, allergen warnings, and safety certifications.

Setting Pricing and Shipping Strategies

When setting your pricing and shipping strategies, think about the costs of international shipping and the competition in your target market.

It’s important to understand the expenses involved in shipping your products overseas. Factors like shipping fees, customs duties, and taxes can impact your pricing decisions.

It’s also crucial to research and analyze the competitive landscape in your target market. Consider the prices charged by other sellers and the value they offer to customers. This will help you determine a competitive and profitable pricing strategy.

Additionally, study the shipping options available to you. Understand the different carriers, their services, and their costs. This will enable you to choose the most suitable shipping method for your business and customers.

Managing Your Global Business: International Orders and Fulfillment

Choosing the Right Fulfillment Method for International Orders

To effectively sell your products internationally, you should consider which fulfillment method is the right choice for handling your international orders. There are several options available, each with its own advantages and considerations.

Here are three options to help you make the best decision for your business:

1. Fulfillment by Amazon (FBA)

With FBA, Amazon takes care of the entire fulfillment process, including storage, packaging, and shipping. This can save you time and effort, allowing you to focus on growing your business.

2. Fulfillment by Merchant (FBM)

With FBM, you handle the fulfillment process yourself. While this requires more work on your end, it gives you more control over the customer experience and allows for greater customization.

3. Amazon Multi-Channel Fulfillment (MCF)

MCF allows you to fulfill orders from other sales channels, such as your own website, using Amazon’s fulfillment centers. This can streamline your operations and provide a consistent fulfillment experience across channels.

Consider your business needs and goals when choosing the right fulfillment method for your international orders.

Managing Customs, Duties, and Taxes

Research the regulations

Make sure you research the regulations before expanding your business and selling internationally. It’s crucial to understand the specific rules and requirements that govern cross-border trade.

Familiarize yourself with import and export laws, product restrictions, labeling requirements, and any necessary permits or certifications. Different countries may have different regulations, so take the time to do your research and avoid any potential legal or logistical issues.

Being well-informed will help you navigate the international market with confidence.

Get help from a customs broker

Hiring a customs broker can provide valuable assistance when navigating international trade regulations. Here’s why they can make your life easier:

  1. Expertise: Customs brokers are trained professionals who understand the complexities of customs regulations and can help you comply with them.
  1. Time-saving: Instead of spending hours researching and filling out paperwork, a customs broker can handle all the administrative tasks for you.
  1. Cost-effective: While you may have to pay a fee for their services, a customs broker can help you avoid costly mistakes and delays in customs clearance.

Price your products accordingly

Pricing your products appropriately is crucial for ensuring profitability in international trade. When selling internationally, it’s important to consider factors such as exchange rates, shipping costs, and local market demand.

By conducting market research and understanding your target audience, you can set competitive prices that attract customers while still covering your costs. Additionally, offering discounts or promotions can help increase sales.

Providing Customer Service for International Customers

Did you know that providing exceptional customer service for international customers is crucial for expanding your business globally? When you cater to the needs and expectations of customers from different countries, you enhance their experience, build trust, and increase the likelihood of repeat purchases.

To effectively serve international customers, consider the following:

  • Language support: Offer customer service in multiple languages to ensure effective communication.
  • Cultural sensitivity: Be aware of cultural differences and adapt your customer service approach accordingly.
  • Timely responses: Respond promptly to customer inquiries and provide solutions in a timely manner.
  • Shipping and logistics: Provide accurate information about shipping options, delivery times, and tracking to ensure a smooth customer experience.

Dealing with Returns and Refunds for International Orders

When dealing with returns and refunds for international orders, it’s important to have clear policies in place to ensure a smooth and satisfactory customer experience.

As a seller expanding your business internationally, you need to understand the specific regulations and requirements of each country you are shipping to. International returns can be more complex due to customs, shipping costs, and language barriers.

It’s crucial to clearly communicate your return policy to customers, outlining the process, timelines, and any associated costs. Providing detailed product descriptions and images can help minimize returns by ensuring customers have accurate expectations.

Addressing customer inquiries promptly and courteously can prevent misunderstandings and help resolve issues efficiently.

Marketing and Promoting Your Products as an International Seller


Building Brand Awareness in New Markets

Research the culture and consumer behavior of the new market

To effectively expand your business and sell internationally, it’s crucial that you research the culture and consumer behavior of the new market. Understanding the preferences and habits of your target audience will help you tailor your marketing strategies and product offerings to meet their needs.

Here are three key things to consider when researching the new market:

  1. Study the local customs and traditions to ensure your business practices align with the cultural norms.
  1. Analyze consumer behavior patterns and purchasing habits to develop effective pricing and promotional strategies.
  1. Identify any market gaps or unique opportunities that can set your business apart from competitors.

Consider investing in localized advertising campaigns

Consider investing in localized advertising campaigns to effectively reach your target audience and increase brand awareness in the new market. By tailoring your advertising messages to the specific needs, preferences, and cultural nuances of the local market, you can create a stronger connection with potential customers.

Utilize local media channels, such as newspapers, radio, and social media platforms, to maximize your reach and engagement. Remember, a targeted and localized advertising approach can significantly boost your chances of success in the new market.

Provide excellent customer service

You can enhance your brand reputation and build customer loyalty by providing exceptional customer service.

When you go above and beyond to meet your customers’ needs and solve their problems, they will feel valued and appreciated.

Responding promptly to inquiries, addressing concerns, and resolving issues will show that you care about their satisfaction.

Stay patient

Be patient and remember that good things take time.

Expanding your business and selling internationally is an exciting journey, but it requires patience.

It may take some time for your products to gain traction in new markets and for your international customer base to grow.

Building trust and establishing your brand takes time, so don’t get discouraged.

Stay focused, continue learning, and be patient as you navigate the global selling landscape.

Using Amazon Advertising and Promotions to Reach International Customers

Sponsored Products

To effectively expand your business and sell internationally, consider utilizing Amazon’s Sponsored Products feature.

This powerful tool allows you to promote your products to a wider audience and increase visibility on Amazon’s marketplace.

By strategically placing your products in front of relevant customers, you can drive more traffic and boost sales.

With Sponsored Products, you have control over your advertising budget and can track the performance of your campaigns.

Sponsored Brands

Maximize your advertising efforts by utilizing Sponsored Brands, a feature that puts your brand front and center in the minds of potential customers on Amazon’s marketplace.

With Sponsored Brands, you can showcase your products, logo, and a custom headline, creating a strong brand presence. This helps increase your brand visibility and drives customer engagement.

Sponsored Brands also allow you to reach customers at the beginning of their shopping journey, boosting your chances of making a sale.


Create a store on the Amazon marketplace to showcase your products and build a dedicated space for customers to explore your brand.

To effectively utilize your store, consider the following:

1. Customize your store’s layout and design to reflect your brand’s identity.

2. Organize your products into relevant categories for easy navigation.

3. Utilize rich media, such as images and videos, to enhance your product listings.

4. Implement customer reviews and ratings to build trust and credibility.


Now that you know about setting up your store on Amazon, let’s talk about another important aspect – deals.

Deals can help you attract more customers and increase your sales. Amazon offers various types of deals such as lightning deals, deal of the day, and coupons. These promotions can help you showcase your products and encourage customers to make a purchase.

Keep an eye out for these opportunities to boost your business!

Leveraging Social Media and Influencer Marketing

Leveraging social media and influencer marketing can greatly benefit your business’s expansion into international markets.

Social media platforms like Facebook, Instagram, and Twitter have millions of active users worldwide, providing you with a vast audience to target and engage with. By creating compelling content and sharing it on these platforms, you can increase brand visibility and attract potential customers from different countries.

Additionally, partnering with influencers who have a strong following in your target markets can help you reach a wider audience and build trust in your brand. Influencers can promote your products or services through sponsored posts, reviews, or giveaways, generating interest and driving traffic to your business.

Partnering with Local Businesses and Influencers

Partnering with local businesses and influencers can be a smart move for you to establish a strong presence in international markets. By collaborating with trusted local partners, you can gain valuable insights into the preferences and needs of the target market. This allows you to tailor your products and marketing strategies to better suit the international audience.

Not only does partnering with local businesses help you navigate cultural nuances and overcome language barriers, but it also helps build credibility and trust among potential customers. Additionally, teaming up with influencers who have a strong presence in the international market can significantly boost your brand visibility and reach. Their endorsement can attract a wider audience and generate more sales.

Best Practices to Successfully Sell Globally on Amazon

Conduct market research

Before expanding your business internationally, it’s important to conduct market research to understand the demand and competition in different regions. Conducting market research will help you gain a deeper understanding of the potential customers in the new market and their preferences.

By analyzing market trends, you can identify the demand for your products and services and adjust your strategy accordingly. This research will also enable you to assess the competition in the new market and identify any gaps or opportunities for your business.

Understanding the local culture, consumer behavior, and regulatory environment is crucial for successful expansion. Market research will provide you with valuable insights that can guide your decision-making process and help you tailor your products, pricing, and marketing strategies to the specific needs and preferences of the target market.

Optimize your listings

To increase visibility and attract more customers, it’s important to optimize your listings. This can be done by using relevant keywords and compelling product descriptions.

When potential buyers search for products on Amazon, they use specific keywords to find what they need. By incorporating these keywords into your listings, you increase the chances of your products appearing in their search results.

Additionally, make sure your product descriptions are informative and persuasive. Clearly state the features and benefits of your product, and use language that resonates with your target audience.

Think about what sets your product apart from others and highlight those unique selling points. Remember, the goal is to capture the attention of potential customers and convince them to choose your product over others.

Provide excellent customer service

Providing excellent customer service is essential for building customer loyalty and increasing sales. When expanding your business internationally, it becomes even more crucial to prioritize customer satisfaction.

Here are three key ways to provide exceptional customer service:

1. Responsive Communication

Be prompt and attentive in responding to customer inquiries and concerns. Show that you value their feedback and are committed to resolving any issues they may have.

2. Clear Policies and Procedures

Clearly communicate your return/exchange policies and shipping times to avoid any confusion. Make sure customers understand what to expect when ordering from your international marketplace.

3. Cultural Sensitivity

Take the time to understand the cultural norms and preferences of your international customers. Adapt your communication and customer service approach accordingly to ensure a positive and respectful experience.

Stay up-to-date on regulations

Staying up-to-date on regulations is crucial for ensuring compliance and avoiding potential penalties.

As a seller on Amazon Global Selling, it is important that you understand and follow the rules and regulations set by the platform and the countries you are selling in. By staying informed, you can ensure that your business operates within the legal boundaries and maintains a positive reputation.

Regulations may include product safety requirements, labeling guidelines, and import/export regulations. It is essential to regularly review and update your knowledge to stay compliant with any changes.

Amazon provides resources and support to help you navigate through these regulations. Make sure to utilize these tools and stay proactive in your compliance efforts.


So, now you know how to expand your business and sell internationally through Amazon Global Selling. It may seem daunting at first, but the benefits are worth it.

And yes, you might be thinking, ‘But what about the language barrier?’ Well, fear not! Amazon offers translation services to help you communicate effectively with customers from different countries.

Don’t let language be a hurdle in your journey toward global success. Take the leap, embrace the challenge, and watch your business thrive on an international scale.

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