The Blog

Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.

How Much Does a Product Video Cost? 2026 Pricing

Product video costs break into three clear tiers for 2026: a DIY setup runs roughly $200 to $1,500 in gear and software, a freelancer typically charges $500 to $5,000 per finished video, and an agency project runs $4,500 to $50,000 or more depending on scope. For most...

How AI Video Generation Works for Brand Ads: A Simple Guide

Brand owners want video ads that look professional without the cost and wait time of a full production shoot. AI video generation makes that possible by turning a product photo, a short script, or a written prompt into a finished clip in minutes instead of weeks. For...

Ad Design Principles That Lift CTR (With Examples): A Guide

A shopper scrolling a feed decides whether to click your ad in less than a second. In that window, design does the selling, not copy, not targeting, not budget. The ads that lift click-through rate share a short list of traits: one clear message, a visible hierarchy...
Are You Being Robbed By Amazon?

Are You Being Robbed By Amazon?

What you didn’t know about Amazon’s “second-price” auction You could be leaking funds into Amazon’s advertising platform and not even know it. And we’re not even talking about money left on the table from unoptimized ads. We’re talking about Amazon not being fully...

Secrets of the A9 Explained

Secrets of the A9 Explained

The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s...

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