The Blog
Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.
SIGCE005 – How to Identify if PPC is Cannibalizing Organic Sales! (Case Study) with Liran Hirschkorn
Pay-per-click advertising is a great way to drive traffic to your website, but it can also have a downside. If not used carefully, PPC can cannibalize your organic traffic, resulting in higher costs and lower sales. To avoid this, it's important to understand...
How Long Does It Take for Amazon PPC to Work?Â
We can see it now...You just set up your first campaign and now are just sitting in front of the monitor, ready for the waiting game. You’re wondering when will the ads will show up? When will the stats move? When can you say that it is a success or a failure? PPC ad...
SIGCE004 – Make the Best out of TIKTOK MARKETING with Lazar Zepinic
With over 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms. For businesses, this presents a unique opportunity to reach a large and engaged audience. However, marketing on TikTok is not without its challenges....
SIGCE003 – External Traffic – What you can do OUTSIDE of PPC with Norman Farrar
If you're like most Amazon sellers, you're always looking for new ways to drive traffic to your listings. And while paid ads are a great way to get your products in front of potential customers, there are a number of other things you can do to bring traffic to your...
Is Great Copywriting Necessary For Listing Optimization?
Yes; but it’s easy to learn…we’ll teach you While the barrier to entry into the world of selling on Amazon is low compared to other business models, there is still a learning curve. This is why there are many courses, many more dedicated Youtube channels, and other...
How Much Should You Spend on Amazon PPC Management?Â
The necessary amount of Amazon PPC spend is something most marketers find hard to quantify, as it is not definitive, and is challenging to predict. This is because it is subjective to and dependent on many factors and even trends.  Opportunities are also hard to...
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