The Blog

Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.

Stop Going After General Search: There Is a Better Way

Stop Going After General Search: There Is a Better Way

Dominate Your Promotions by Ranking In-Category Amazon’s algorithm has, for many years, befuddled even the most technically savvy sellers. The most enterprising truth-seekers have only been able to piece together a semblance of understanding through the release of...

Amazon’s Secret Way To Stop Rank Manipulation

Amazon’s Secret Way To Stop Rank Manipulation

Is The Ecom Giant Taking Notes From Popular Social Media Platforms? If you’ve been an active user on social media platforms for awhile then the idea of “shadow-banning” probably won’t be foreign to you. For the uninitiated, a shadow ban is basically the suppression of...

SIGCE002 – The Better Way of doing AMAZON PPC

SIGCE002 – The Better Way of doing AMAZON PPC

With all the information that's out there about how to run a successful Amazon PPC campaign, it can be difficult knowing what really works. In this episode, we have Destaney Wishon, Co-Founder and CEO of BetterAMS, expert on Amazon Ads, to talk about the best way to...

SIGCE001 – Amazon Product Research in 2022 with Kevin King

SIGCE001 – Amazon Product Research in 2022 with Kevin King

Amazon is always evolving. What tools and processes that worked last year may not work this year, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends and best practices. In this episode, Kevin King, an Amazon...

Why Your Amazon Listings Aren’t Converting: Fixes and Expert Help

You put in the work. Good photos, solid keywords, maybe even ads running. But your Amazon listing still isn't converting the way it should. This is more common than you think. Traffic doesn't always equal sales. Low conversion rates usually point to a specific,...

How a Listing Rebuild Lifted Conversions 304.6%: Case Study

A listing that barely converted can turn into one of your best performers with the right changes. One seller rebuilt a struggling product listing from the ground up and saw conversions jump 304.6%. The results didn't come from luck or a lucky algorithm update. The...

Your ACoS Is Too High: Fix It or Get Help

A high ACoS is not always a problem. Before you change anything, check if your ACoS matches your profit goals or if it is truly hurting your margins. Some campaigns run higher ACoS on purpose to boost visibility for new products. Once you know your ACoS is a real...

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