The Blog
Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.
What Is The Amazon Listing Honeymoon Period?
As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon. What they disagree on is simply calling it a...
Amazon PPC AI vs Rule-Based Software: A Showdown
So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...
Brand Analytics Has a New Feature (and Some Old Ones)
When you are implementing different marketing strategies, you are not just running profitable ad campaigns but also understanding customer behavior. This insight is crucial in decision making for the future, which brings you ahead of the competition. After all,...
How Does Amazon’s Machine Learning Algorithm Work?
Do you know why Amazon’s algorithm does what it does? It turns out it leaves clues and data trails that we can analyze to get a glimpse under the hood.
What Factors Impact Rank On Amazon & What’s Working Right NOW
Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up. This article is intended, therefore, to be a definitive guide...
Man Vs Machine; The Battle Over PPC Dominance
Effective Amazon PPC management can increase profits dramatically. But should you turn to an agency or a software for help? How about Artificial Intelligence?
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