And how you can capitalize on understanding this human nature. The title of this article is a little baiting in truth, because incentives drive everyone to do…anything, basically. As humans, we are wired to be motivated by certain things to take certain actions. To...
A look into Amazon Ads’ new Creative Services Amazon recently had it’s unBoxed event for Amazon advertisers. At the event, they unveiled a number of new functions and features set for release for sellers, vendors, and advertisers. There have been plenty of recaps and...
The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc platforms such as Facebook and...
The Continuing Case Study of the Alpha Pair Wallet Brand If you’ve been following along you saw how we recently launched a new brand called Alpha Pair. Our product line is wallets and the first product was a slim men’s wallet (read about the launch in detail here). In...
Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...
Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell...
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