Although about 66% of US consumers start their product search on Amazon in 2022, the seller competition inside the platform stiffens the conversion rate of leads-to-sales. Thus, it is important for sellers to utilize every means to capture as many leads to their...
**2022/2023 This article has been updated to reflect new findings. Update at the end. It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to...
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