Influencer marketing. It’s all the hype these days. In fact, nine in every ten marketers have an influencer marketing strategy. If you want to hop onto the bandwagon, there are a few things you need to comprehend to make the most out of your efforts. Apart from...
For many years, utilizing celebrities was an effective way to market certain products and services. Their influence and fame have long had positive effects in the products they represent and market. While celebrities are still being used in marketing purposes today, a...
As social media platforms became an integrated part of society, it offered all people a place to let their voices be heard. Inevitably, a few voices rose up from the group to the interest of many. These people became a new type of celebrity, creating content and...
The business arena in the social media era has evolved big time especially in the way businesses are normally run. You may have seen the change your self with how you started your business, getting it online, how you grow and scale it and trying to go global. Another...
Whatever people do – whether it is offering a product or service, creating a video game, writing a book, or running a marketing campaign – The world is a vast and dynamic place. Any business that wants to succeed needs to fill that gap and market a product or service...
With more than 800 million users and counting, the social media platform TikTok is showing no signs of stopping. With constant growth on the horizon, it was only a matter of time before TikTok busted down its doors and spread its arms wide for advertising. Taking...
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