In 2025, TikTok has become the preferred advertising platform for many brands, significantly outperforming Facebook in ad conversions. Brands now report nearly 50% higher conversions on TikTok. Let’s explore why this shift is happening, highlight real-world...
Although about 66% of US consumers start their product search on Amazon in 2022, the seller competition inside the platform stiffens the conversion rate of leads-to-sales. Thus, it is important for sellers to utilize every means to capture as many leads to their...
