The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s...
Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don’t have them in...
Amazon image and video optimization isn’t just about how you put your pictures and videos on your listing. It’s also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you...
Any seller on Amazon knows that listing optimization is key to success on the platform. Without a well-optimized listing, it can be difficult for customers to find your products, and even if they do find your listing, it may not be effective in converting them into...
In today’s e-commerce landscape, sourcing & supply chain management is more important than ever. Sellers need to be very strategic and carefully consider their options in terms of cost, quality, and lead time, and they need to have a clear plan for managing...
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