The Blog

Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.

There Is No More Exact Match?!

There Is No More Exact Match?!

Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...

How To Find A Winning Product

How To Find A Winning Product

Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell...

Amazon Brand Analytics Tools Dominate SaaS Market

Amazon Brand Analytics Tools Dominate SaaS Market

How To Use Them To Target Profitable Keywords If you’ve sold your own brand(s) of products on Amazon for any amount of time, you’ve likely realized data is important. Things like ‘search volume’ or ‘impressions’ etc for example. You’ve likely used metrics like these...

Why Your Amazon Listings Aren’t Converting: Fixes and Expert Help

You put in the work. Good photos, solid keywords, maybe even ads running. But your Amazon listing still isn't converting the way it should. This is more common than you think. Traffic doesn't always equal sales. Low conversion rates usually point to a specific,...

How a Listing Rebuild Lifted Conversions 304.6%: Case Study

A listing that barely converted can turn into one of your best performers with the right changes. One seller rebuilt a struggling product listing from the ground up and saw conversions jump 304.6%. The results didn't come from luck or a lucky algorithm update. The...

Your ACoS Is Too High: Fix It or Get Help

A high ACoS is not always a problem. Before you change anything, check if your ACoS matches your profit goals or if it is truly hurting your margins. Some campaigns run higher ACoS on purpose to boost visibility for new products. Once you know your ACoS is a real...

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