Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...
Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell...
Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains...
As an Amazon seller, you know that keywords are essential for ranking your products and driving traffic to your listings. But what you might not realize is that the way you optimize your keywords can make a big difference in your results. If you’re not using the...
How To Use Them To Target Profitable Keywords If you’ve sold your own brand(s) of products on Amazon for any amount of time, you’ve likely realized data is important. Things like ‘search volume’ or ‘impressions’ etc for example. You’ve likely used metrics like these...
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