Influencers are everywhere. According to statistics, there are 37+ million on Instagram. YouTube, on the other hand, boasts a respectable 1.5 million influencers. These influencers promote brands on social media every day and directly influence how customers spend...
Black Friday and Cyber Monday are coming up. As a business, there’s every reason to be excited. After all, Black Friday and Cyber Monday are the biggest shopping weekends of the year. During this time, small businesses anticipate a +107% revenue boost over the retail...
Any serious business owner must know the direction their business is heading in each and every week. The question is, how do you determine the health and success of your business? This is done by looking at Key Performance Indicators (KPIs). One common problem though...
Amazon has over 6 million sellers. This massive number may make you feel like it is impossible to reach new audiences. Still, you can move potential buyers up the advertising channel by leveraging the Amazon Demand-Side Platform (DSP). With Amazon DSP, you can...
The holidays are upon us. As is often the case, it is the seasonal greetings, promotions, and advertisements that alert you to the arrival of this part of the year. It is an exciting time for someone with an online business platform because of the vast business...
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