The Blog

Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.

Secrets of the A9 Explained

Secrets of the A9 Explained

The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s...

SIGC005 – Amazon PPC (Especially on Low Price Items)

SIGC005 – Amazon PPC (Especially on Low Price Items)

Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don't have them in...

SIGC004 – Image and Video Optimization for Amazon

SIGC004 – Image and Video Optimization for Amazon

Amazon image and video optimization isn't just about how you put your pictures and videos on your listing. It's also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you can show...

SIGC003 – SEO and Copywriting for Amazon

SIGC003 – SEO and Copywriting for Amazon

Any seller on Amazon knows that listing optimization is key to success on the platform. Without a well-optimized listing, it can be difficult for customers to find your products, and even if they do find your listing, it may not be effective in converting them into...

SIGC002 – Sourcing and Supply Chain Management

SIGC002 – Sourcing and Supply Chain Management

In today's e-commerce landscape, sourcing & supply chain management is more important than ever. Sellers need to be very strategic and carefully consider their options in terms of cost, quality, and lead time, and they need to have a clear plan for managing...

SIGC001 – Product Selection and Evaluation

SIGC001 – Product Selection and Evaluation

The Amazon marketplace is a gold mine for those who want to make it big in the e-commerce world. But if you're not careful, it can be the source of many costly errors and no success. Selecting and evaluating products on Amazon can be difficult, but today we're going...

Why Your Amazon Listings Aren’t Converting: Fixes and Expert Help

You put in the work. Good photos, solid keywords, maybe even ads running. But your Amazon listing still isn't converting the way it should. This is more common than you think. Traffic doesn't always equal sales. Low conversion rates usually point to a specific,...

How a Listing Rebuild Lifted Conversions 304.6%: Case Study

A listing that barely converted can turn into one of your best performers with the right changes. One seller rebuilt a struggling product listing from the ground up and saw conversions jump 304.6%. The results didn't come from luck or a lucky algorithm update. The...

Your ACoS Is Too High: Fix It or Get Help

A high ACoS is not always a problem. Before you change anything, check if your ACoS matches your profit goals or if it is truly hurting your margins. Some campaigns run higher ACoS on purpose to boost visibility for new products. Once you know your ACoS is a real...

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