The Blog
Our content is designed to empower your advertising efforts with the latest trends, proven tactics, and data-backed recommendations. Explore our blogs to stay ahead in the ever-evolving world of Amazon advertising.
Amazon Brand Analytics Tools Dominate SaaS Market
How To Use Them To Target Profitable Keywords If you’ve sold your own brand(s) of products on Amazon for any amount of time, you’ve likely realized data is important. Things like ‘search volume’ or ‘impressions’ etc for example. You’ve likely used metrics like these...
Amazon PPC Ad Types – Everything You Should Definitely Know Â
Why should I advertise on Amazon? Well, if you don’t, then you are leaving money on the table. Amazon's US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart.  According to...
SIGCE009 – How to use Amazon PPC and DSP Side-by-Side with Matt Altman
Amazon Pay-Per-Click (PPC) and Demand-Side Platforms (DSP) are two of the most popular advertising platforms for ecommerce businesses. Both platforms offer a unique set of features and benefits, which can make it difficult to decide which one to use. They both have...
Maximize ROAS By Thinking Outside the Data
How we used Accuweather to find the perfect customer and get 50x returns! But first, a brief overview of DSP... Get Our Internal Amazon Listing Optimization Operating System and increase conversions by 18%+ HERE 👇 Download the Guide! What is Amazon DSP? DSP stands for...
SIGCE008 – NFTs with E-Commerce Element with Anthony Lee
The growth of non-fungible tokens (NFTs) has been one of the most exciting developments in the world of blockchain technology. NFTs have the potential to revolutionize the way we interact with digital content, and many online retailers are already beginning to explore...
Why Amazon Sellers Should Start a PPC Campaign Â
Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves of Amazon advertising and selling. With the right approach to...
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